Executive Certification in Digital Marketing
and Marketing Analytics

iim rohtak certification iim rohtak certification

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Nulearn.inAbout IIM Rohtak

About IIM Rohtak

In continuance of the Government’s vision of promoting excellence in managerial education, the eighth Indian Institute of Management was established in Rohtak on November 16, 2009. IIM Rohtak is the only IIM in the Delhi/NCR region. IIM Rohtak aspires to impart knowledge of business disciplines with a unique cross-functional perspective to prepare ethical and innovative leaders for the good of not just the nation, but the world. The institute seeks to build in its students advanced leadership skills, an appreciation for the impact of management systems on the working of organizations, and an understanding of the strategic, economic and operating significance of even the smallest of events in the current and foreseeable socio-economic scenario.

Course Description

Course Description

Internet has significantly revolutionized various aspects of a company’s operations. Not only it has obsoleted many traditional marketing strategies, it has resulted in the instant access to vast amount of information about consumers, their choice, perception about the firms and their offering. Though its role started as an alternate channel of distribution, Internet is fast intruding into core marketing domains such as advertising, sales, creation of word-of-mouth customer service, new product design and even branding.

The Digital Marketing and Marketing Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. This course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analysis.

USE TOOLS LIKE

USE TOOLS LIKE

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what you get

what you get
India’s top faculty
India’s top faculty
Learners get to learn from some of the best faculties and experts who, by bringing their prospects into the mix, help learners grow.
On Campus Exposure
On Campus Exposure
We offer blended learning to ensure that you learn, engage and present your projects to your faculty at the campus in the most innovative ways possible.
Certificate from IIM Rohtak
Certificate from IIM Rohtak
Earn Certificate of completion from IIM-R. It validates your skillsets and add valuable spots on your professional career path.
End term Project
End term Project
Project work is an imperative part of the programme as it ensures practical knowledge of all project management tools and techniques. At the end of the term, the Project is presented to Faculty panel at the campus for the final review.

Make a Difference with Nulearn

Make a Difference with Nulearn
Career progression
Career progression
A certificate from the prestigious Indian Institute of Management is extremely valuable and versatile. By empowering a successful career kick start, it gives best career prospects.
Learning Management System (LMS)
Learning Management System (LMS)
You will have an access to online LMS (study material, learning aids, calendar management, assessments, recorded sessions, quizzes) which is a collaborative tool to ensure continuous engagement among student’s peers, Nulearn and faculty members.
Anytime,Anywere
Anytime,Anywere
Learn courses – anytime, anywhere. From attending a live session to working with peers or social collaboration, we cover everything on desktop and mobile App.
Personalized Career Advise
Personalized Career Advise
Talk to our career advisory to strive in your professional career and step ahead with personalized attention. Nulearn has team of expert HR to show you the right path and direction. lets spin the wheel with Nulearn now.

Eligibility

Eligibility

Working professional

Graduation or equivalent degree from any recognized University or Institution.

PROGRAMME FACULTYPROGRAMME FACULTY
Gopal Das

Dr. Gopal Das

Ph.D (IIT Kharagpur)
Know more
Special lectures by Prof Dheeraj Sharma, Director- IIM Rohtak

Modules

Modules

Introduction to Digital Marketing, Planning and Strategy

Content Marketing

Pay Per Click Advertising

Website Optimization

Email and Mobile Marketing

Social Media Marketing

E- Commerce Marketing

Marketing Analytics using SPSS and R.

fees & emi

fees & emi
    Total Fee – INR 60,000 + applicable tax    
You Pay 1st Now INR 20,000+ GST
2nd Pay 10th November INR 20,000+ GST
Final Pay 10th January INR 20,000 + taxes
For International Students – $1,250
You Pay 1st Now $500
2nd Pay 10th November $300
Final Pay 10th January $450
Brochure

Brochure