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In continuance of the Government’s vision of promoting excellence in managerial education, the eighth Indian Institute of Management was established in Rohtak on November 16, 2009. IIM Rohtak is the only IIM in the Delhi/NCR region. IIM Rohtak aspires to impart knowledge of business disciplines with a unique cross-functional perspective to prepare ethical and innovative leaders for the good of not just the nation, but the world. The institute seeks to build in its students advanced leadership skills, an appreciation for the impact of management systems on the working of organizations, and an understanding of the strategic, economic and operating significance of even the smallest of events in the current and foreseeable socio-economic scenario.
Internet has significantly revolutionized various aspects of a company’s operations. Not only it has obsoleted many traditional marketing strategies, it has resulted in the instant access to vast amount of information about consumers, their choice, perception about the firms and their offering. Though its role started as an alternate channel of distribution, Internet is fast intruding into core marketing domains such as advertising, sales, creation of word-of-mouth customer service, new product design and even branding.
The Digital Marketing and Marketing Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. This course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analysis.
Graduation or equivalent degree from any recognized University or Institution.
Introduction to Digital Marketing, Planning and Strategy
Pay Per Click Advertising
Email and Mobile Marketing
Social Media Marketing
E- Commerce Marketing
Marketing Analytics using SPSS and R.
|Total Fee – INR 60,000 + applicable tax|
|You Pay 1st||Now||INR 20,000+ GST|
|2nd Pay||10th November||INR 20,000+ GST|
|Final Pay||10th January||INR 20,000 + taxes|
|For International Students – $1,250|
|You Pay 1st||Now||$500|
|2nd Pay||10th November||$300|
|Final Pay||10th January||$450|