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Executive Certificate Programme in Digital Marketing from International Management Institute, Kolkata
Internet has significantly revolutionized various aspects of a company’s operations. Not only it has obsoleted many traditional marketing strategies, it has resulted in the instant access to vast amount of information about consumers, their choice, perception about the firms and their offering. Though its role started as an alternate channel of distribution, Internet is fast intruding into core marketing domains such as advertising, sales, creation of word-of-mouth customer service, new product design and even branding.
The Digital Marketing course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. This course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analysis.
What You Get?
CERTIFICATION FROM IMI KOLKATA
Opportunity to earn a Certificate of Completion from IMI Kolkata.
Real life case-based study pedagogy to enhance implementation of theoretical concepts to real life problems.
SENIOR FACULTY PANEL
You get to learn from some of the best faculties and experts who, by bringing their prospects into the mix, help learners grow.
Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience.
Lectures imparted by eminent faculty from IMI Kolkata.
Insights into Digital Marketing
86% of companies would have invested in Data Analytics by 2020. Be the face of change and learn basics of Data Analytics from renowned faculties of India.
Who Should Attend
Managers & Leaders
Project Team Members
- The new world of Marketing.
- Aligning Digital Strategy with Business Objectives.
- Consumers – segmentation, journey mapping and analysis.
- ON Page Optimization
- Off Page Optimization
- A/B testing
- Page Rank Algorithm
- SEO tools for Analytics
- Google Adword Setup and Management
- Targeting methods
- Retargeting on Adwords ( Case study on Amazon or any travel sites)
- Key word planner and placements
- Landing Page design using tools
- Google Analytics
- Analytics using Alexa (Optional)
- Sponsored Ads on FB, linkedin,Twitter and Instagram
- Reputation Management on Social Media
- Thought leadership on Chennels
- Organic Posts
- Use of tools like Zapier, Leadsbridge for integration
- Email Marketing strategies
- Use of Tools like Mailchimp, Sendinblue for email integration
- Integration with CRM’s ( automated work flows using email marketing)
- Tool exposure for SMS/Whatsapp campaigns
- Content writing tools
- Designing Effective Content Strategies
- Display targeting methods
- Google Display ads
- Display Ad Planner
- Native Advertisement using Taboola, Outbrain or Columbia.
- Bloging sites
- Affiliate management
- Google Adsense
- Media Buying using Programmatic and Google Double Click
- Optimization of marketing spends
- Ad delivery effectiveness
- Digital Marketing Dashboards
For Indian Residents
INR 50,000 + GST*
For International Students
Campus visit will be over and above of program fee.
INR 20,000 + GST*
USD 400 On enrollment
INR 15,000 + GST*
USD 400 Payment Deadline: 20th Dec 2018
INR 15,000 + GST*
USD 400 Payment Deadline: 20th Jan 2019
10th March 2019
Easy EMI and loan Facility available