With the concept of Business Accounts in 2016, Instagram has become one of the strongest platforms of brand awareness in the industry. With the right approach and strategic planning, one can easily use Instagram for business and grow effectively.
Following are the tricks and tips that will help you grow your business through your Instagram account. Read on to have a better understanding on how to strategically plan your content and drive traffic on your website through IG.
Power of #Hashtags
Hashtags are the game charger of Instagram. With the right hashtag, which is relevant to your subject and audience one can easily attain highest engagement on the post. The trick is to not make the hashtags repetitive, and keep on trying out new hashtags for organic growth. Keep the hashtags as basic as you can but make sure you are using only those that define your niche. For example, if your back ground is education like us, then hashtags like #edtech #education #professionalcourses, etc. are sure to drive more traffic on the page.
Instagram AD Campaigns
Unlike organic Instagram posts, Ad campaigns on IG are clickable. Depending upon your niche, you can manually select your audience for the promotional advertisement by marking their gender, age and area. One can easily reach the targeted audience within a minimum amount of Rupees 40/- per day.
Using Instagram for business not only allows the user to click on the paid advertisement to reach the web page you have selected but also adds a “Learn More” call-to-action button, which helps you increase your click-through rate.
Drive Direct Traffic from Link in Bio
One of the easiest and effective ways of driving traffic via Instagram to your website is through “Link in Bio” section. You can update this link as often as you want and can directly promote your website using Instagram for business.
According to recent statistics, most of the revenue-driven brands on Instagram update their links more often and always ask their users via stories or posts to click on the “Link in Bio” for better engagement and business growth.
Go Live & Aware your Audience
Going live from your account is another important key factor that determines your business growth. One should frequently go live, interact with their audience, make them aware about what’s new, this keeps the audience intact and aware about the brand.
Promotions via Influencer Marketing on Instagram
Influencer marketing is a psychological concept that marketers often use to influence their audience to purchase their product or services. People these days like to shop or purchase services that they see Instagram influencers promoting on their handles, hence the market of influencers play a vital role in the promotions on Instagram.
Based on the idea of social proof, Influencer Marketing on Instagram has become a popular concept amongst brands and consumers. The concept of Influencer Marketing involves taking advantage of influencer’s viewership on the platform to attract the audience towards your brand. The main goal of the organization is to find niche influencers, whose audiences matches the module of your business and fulfils the purpose of brand awareness.