Dr. Agam Gupta
Dr. Agam Gupta is Assistant Professor with the Management Information Systems Group at Indian Institute of Management Rohtak. He is a Fellow (Ph.D.) of the Indian Institute of Management Calcutta and holds Bachelor of Technology (B. Tech.) in Electronics and Communication Engineering from National Institute of Technology, Hamirpur (H.P). He has worked in a Digital Marketing Consultancy firm at various roles and understands the working of digital marketing ecosystem from close quarters. His research has been published in international journals of repute and has also presented his work at various international forums. His primary research is in the design of Internet platforms and explicating how micro-transactions, user practices and the underlying mechanisms of the platform give rise to emergent macro-structure. He draws upon complex systems approach to model and understand real-world systems through the realm of simulations and derive a better understanding of such systems. He is also interested in practice theory and his other areas of research include organizational ecology, computational social science, digital advertising, and networks.