EXECUTIVE CERTIFICATION IN STRATEGIC MARKETING ANALYTICS

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Course Description

In today’s dynamic environment, consumers’ brand preferences are constantly changing. Therefore, it has become important to figure out the factors influencing consumers’ brand preferences. There could be many more similar complex situations requiring the basic understanding of marketing analytics. Therefore, this course intends to equip the participants with the advanced analytical tools and techniques enabling them to handle the complex marketing problems effectively and confidently. Major Learning objectives include:

  • Appreciating the significance of advanced marketing analytical methods for a business enterprise.
  • Developing the awareness of various marketing analytics tools, their advantages and limitations.
  • Developing the cognitive ability to draw logical implications from the analysis and applying them in business decisions.

Tools Used

            

What You Get?

CERTIFICATION FROM IIM ROHTAK

Opportunity to earn certificate of Completion from Indian Institute of Management Rohtak

INDIA’S TOP FACULTIES.

You get to learn from some of the best faculties and experts who, by bringing their prospects into the mix, help learners grow.

CASE-BASED SESSION

Real life case-based study pedagogy to enhance implementation of theoretical concepts to real life problems.

CAMPUS VISIT

We offer blended learning to ensure that you learn, engage and present your projects to your faculty at the campus in the most innovative ways possible.

  • Marketing Decision making
  • Analytics in Marketing
  • Rising relevance of marketing analytics
  • Central tendency (mean, median, mode)
  • Dispersion (range, standard deviation)
  • Proportion (percentages)
  • Various types of charts
  • Comparing proportions of segments (non-parametric chi square test)
  • Interpreting mean attitudes, perceptions etc. of segments (one sample T-tests)
  • Cross tab chi-square
  • Independent Samples T-test
  • Sales forecasts
  • Linear, curvilinear, exponential relationships
  • Modeling Trend and Seasonality

Fee Schedule

Programme Fee

For Indian Residents

INR 60,000 + Taxes*

For International Students

USD 1,450

Campus visit will be over and above of program fee.

Installment Schedule

First Installment

INR 20,000 + Taxes*

USD 500Payment Deadline: On Registration

Second Installment

INR 20,000 + Taxes*

USD 500Payment Deadline: 10/10/2018

Third Installment

INR 20,000 + Taxes*

USD 450Payment Deadline: 10/12/2018

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