Executive Certificate Program in Digital Marketing
and Social Media Strategy 

COURSE DURATION - 5 Months
COMMENCEMENT DATE - 25th September, 2022


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About the Course

The Digital Marketing executive certification is designed to help professionals gain an updated and comprehensive understanding of the rapidly evolving world of digital marketing and social media. Topics such as digital marketing practices, social media marketing, digital consumer behavior and more key concepts are covered in depth. In the 5 month course duration, foundational and fundamental aspects of digital marketing are covered which will help managers lead the digital transformation in their organization.

The specific objectives of the course include:

  • To understand the strategic and tactical nature of digital and social media marketing.
  • To understand the role of digital marketing in a company’s media portfolio and its impact on the marketing function.
  • To identify and understand the key channels and options currently available for digital marketing campaigns on the internet (and appreciate that they are constantly evolving!).
  • To understand the balance between technology and consumer behavior for digital and social media marketing best practices.

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Eligibility

  • Introduction to Digital Business and Marketing Strategy
  • Digital Landscape and Consumers
  • Understanding websites
  • Fundamentals of SEO and SEM
  • Analytics and Website performance
  • Competing in the Digital World
  • Social Media Marketing
  • Digital Branding
  • Transitioning to Digital

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*EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.

*Bank loan available

    iim raipur

    Prof. Ram Kumar Kakani - Director
    iim raipur

    Prof. Sanjeev Prashar - Ph.D. (University of Kurukshetra), MBA (University of Kurukshetra)
    iim raipur

    Arunima Shah - Asst. Professor Ph.D (IIM Lucknow), MBA (University of Calcutta)
    iim raipur

    Sushant Kumar - Asst. Professor Ph.D (Indian Institute of Management Shillong)
    iim raipur

    Sumeet Gupta - Ph.D.-National University of Singapore

Earn Certification After The Successful Completion Of The Course.

Note: This is sample certificate. Subject to be changed.





Class Timing:

 3 hrs on Every Sunday at 9:15 AM to 12:30 PM (including 15 mins break)

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Key Highlights

CERTIFICATION FROM IIM RAIPUR

WEEKEND ONLINE & INTERACTIVE CLASSES

LEARN FROM INDIA'S TOP FACULTY / INDUSTRY EXPERTS

MASTERCLASS SERIES BY INDUSTRY EXPERTS

INSIGHTS INTO DIGITAL MARKETING & SOCIAL MEDIA MARKETING

IIM CAMPUS IMMERSION

About IIM Raipur

Indian Institute of Management (IIM) has been set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh. Chhattisgarh is one of the fastest growing states of India with its rich mineral, forest, natural and local resources.

The Institute believes in preparing ethical leaders who are not only committed to business, commerce and industry but are also socially conscious towards their contribution in nation building and bring in name for the country globally. The institute is abuzz with activities carried by the student clubs which are now expanding their scope of activity and bringing luminaries from the Corporate. The Government of Chhattisgarh has allotted over 200 acres of land for the IIM Raipur campus in Atal Nagar.

The new campus is a state-of-the-art campus presenting a blissful mix of modern architecture, culture & heritage of Chhattisgarh.