Course description
Who Should attend & Course Pedagogy
This certification program is ideal for professionals with 2+ years of experience and a desire to explore how data shapes the world of business and technology.
Early-Career Professionals seeking to transition into roles such as data analyst, business analyst, or data scientist.
Managers and Business Professionals who are interested in making data-driven decisions and improving business performance through analytics.
IT and Software Professionals aiming to add analytics and data visualization to their skill set to complement technical expertise.
Entrepreneurs and Start-up Teams who want to leverage data for market insights, customer behaviour analysis, and strategic planning.
Eligibility
- Graduation or equivalent degree from any recognized University or Institute.
- Corporate Nominated (graduation criteria may be considered for exemption in cases where participants have some prior experience in similar domain).
- Working Professionals with a minimum of 2 years of experience.
Course Pedagogy
The form of delivery will be Blended (Campus, Self space and online), with 2 days workshop at the end of the course for project submission. All other sessions will be conducted through a digital platform and delivered LIVE by the eminent faculty of IIM Jammu.
Assessment
| Evaluation Component | Weightage |
|
| Quizzes | 10% | |
| Hands-on Assessment | 20% | |
| Case Study Analysis | 20% | |
| Capstone Project | 50% | |
Learning Outcomes
- Master end-to-end data analytics workflows.
- Create executive dashboards and predictive models.
- Gain cross-tool fluency (Excel, Python, SQL, BI Tools, AI).
- Build a professional portfolio with a capstone project.
- Earn a verifiable certificate of competencies of impactful data visualizations.
- Building interactive dashboards in Power BI / Tableau.
- Storytelling techniques for business decision-makers
Assignments, Videos & Case Studies
Curated Course Syllabus
Module 1: Unlocking the Value in Data with Data Sciences
- The role of data in modern business ecosystems
- Evolution from reporting to AI-powered decisions
- Industry use cases across finance, retail, and healthcare
- Orientation into the data science lifecycle
Module 2: Foundations of Data Analytics
- Descriptive, diagnostic, predictive, and prescriptive analytics
- Framing business problems into analytics questions
- KPIs and metrics that matter
- Governance, compliance, and ethics in analytics
Module 3: Data Handling with Spreadsheets & Excel
- PivotTables, VLOOKUP/XLOOKUP, conditional formatting
- Scenario analysis using Excel
- Excel-based dashboards for business stakeholders
Module 4: Introduction to Programming for Data Analytics (Python)
- Python essentials: variables, lists, loops, functions
- Working with pandas and NumPy for analysis
- Automating data tasks in Jupyter notebooks
Module 5: Database Management & SQL
- Writing clean and powerful SQL queries
- Joins, filters, aggregations, subqueries
- SQL for cohort analysis, funnel tracking, and reporting
Module 6: Data Cleaning and Preparation
- Handling missing data, outliers, and data type issues
- Encoding, binning, normalization techniques
- Introduction to feature engineering
Module 7: Exploratory Data Analysis & Statistics
- Descriptive statistics and correlation analysis
- Outlier detection and root cause exploration
- Visual EDA
- Business diagnostics
Module 8: Data Visualization & Storytelling
- Principles of impactful data visualizations
- Building interactive dashboards in Power BI/Tableau
- Storytelling techniques for business decision-makers
Module 9: Applied Analytics & Business Applications
- Predictive modeling with regression and classification
- Model performance metrics: accuracy, precision, recall
- A/B testing and optimization use cases
- Case studies: churn, lifetime value, forecasting
Module 10: Introduction to AI in Data Analytics
- Overview of AI, ML, and LLMs in analytics
- AI-powered tools for forecasting and segmentation
- Ethics and risk in automated analytics
- Introduction to AutoML, NLP, and Generative AI
Module 11: Capstone Project
- Choose a domain-relevant problem (e.g., marketing, operations)
- Apply full data lifecycle: prep ? analysis ? model ? visualization
- Final presentation and business justification
- Reviewed by experts for feedback
Program Fees
For Indian Residents
1,00,000 Rs.
80,000 + GST* (Limited Time
Offer)
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 25000 + GST*
2nd Instalment
20 July 2025
Rs. 25000 + GST*
3rd Instalment
20 October 2025
Rs. 30000 + GST*
For International Students
USD 1600
Kindly Note : Campus visit will be over and above of program fee.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certification After The Successful Completion Of The Course
Click to enlarge
Tools to be Used
Program faculty members
Learn from the best
Prof. Nitin Upadhyay
Program Director
Prof. Nitin Upadhyay currently serves as the Dean (Academics), Chairperson of the MBA program, and Professor of IT Systems and Analytics at the Ind...
Prof. Chinmaya Kumar Swain
Program Director
Dr. Chinmaya Kumar Swain is currently working as an Assistant Professor of IT Systems and Analytics at Indian Institute of Management (IIM) Jammu. ...
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About the institute
IIM Jammu
The Indian Institute of Management (IIM) brand has now become synonymous with innovation, talent, zeal for success and contribution in management. Building on this legacy, IIM Jammu was established in the beautiful state of Jammu and Kashmir, by the Government of India in 2016. From the very beginning, IIM Jammu has set high standards for outstanding value-based quality education, high-quality research, executive education, consultancy and strong corporate as well as international linkages. The Institute also encourages, and subtly emphasizes contemporary research - concentrating on regional, national and global issues alike. IIM Jammu now operates from the proposed 200-acre state-of-the art campus at Jagti, 14 Km from Jammu City, about 16 km from Jammu Railway Station and 18 km from Jammu Airport. The new Academic session 2023-24 has started from the new campus, a blissful mix of modern architecture, culture, and heritage of Jammu and Kashmir.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1
Rs. 80000 + 18% GST
2
Rs. 80000 + 18% GST
9
Rs. Monthly
12
Rs. 10212 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
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