Facebook Ads
Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Ins...
Course description
About the Course
In today's marketplace, organizations need effective and profitable digital and social media marketing strategies. From search marketing, Facebook, Instagram, LinkedIn, and YouTube, to blogs, forums, Pinterest and SnapChat, digital and social networks have dominated advertising landscape. While most of the major brands have a robust digital and social media presence, start-ups, SMEs and even individuals have started to build their own brand presence over digital platform. Hence, the importance of digital platforms can no longer be ignored in modern marketing. It's an integral component in almost all successful marketing strategies. With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end digital and social media expertise. Through, interactive sessions, hands-on-learning, capstone project, simulations, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies. Topics will include choosing appropriate platforms, creating effective and engaging digital content, implementation of digital and social media campaign, and investigating the success of campaign
Understand the concept of Digital and Social Media Marketing
Hands-on-practice on SEO and SEM
Website creation and website optimization
Understanding of GTM and UTM
Understand the concepts of Google Analytics and Google AdWords
Assess need for social media and select the right social media marketing channels
Use social media tools and platforms to design, manage, and optimize social media campaigns to promote growth
Creation Ad over Facebook, LinkedIn, YouTube, Instagram, and Twitter
Determine and use key metrics for evaluating the success of digital campaign
How to develop targeted content to spark dialogue with various social communities
Customer relationship management using digital platforms
Key Highlights
CERTIFICATION FROM IIM VISAKHAPATNAM
WEEKEND ONLINE & INTERACTIVE CLASSES
INDIA’S TOP FACULTY PANEL
SIMULATION EXERCISES
GOOGLE ADS CERTIFICATION + GOOGLE ANALYTICS
MODERN DIGITAL MARKETING CONCEPTS COVERED
MASTERCLASS SERIES WITH INDUSTRY EXPERTS
CAPSTONE PROJECT
Course description
Who Should attend & Course Pedagogy
Working Professionals from any domain
Sales & Marketing Professionals
Entrepreneurs/Directors/Owners
Social Media Managers/Digital Marketing Managers
Business Analysts
Eligibility
For Indian Participants – Graduates or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
Pedagogy and Assessment
Course will be taught through live lectures delivered on the online platform.
Academic assessment will be conducted through hands-on practices and simulation exercises during the program.
The participants will be assigned a Capstone project which will be part of end term assessment.
Course material is solely meant for enrolled participants and should not be distributed/shared elsewhere
ASSESSMENT CRITERIA
Evaluation scheme:
| Evaluation Component | Type (Individual/Group) | Weightage |
| Class Participation | Individual | 10% |
| Group Project | Group | 40% |
| End-term Examination | Individual | 50% |
Note
Nulearn is the authorized admissions and technology partner for IIM Visakhapatnam, please visit the following link to verify: https://iimv.ac.in/about-eep/
Assignments, Videos & Case Studies
Curated Course Syllabus
Inauguration
- Discussion on Course Outline
- Introduction and Background
- Capstone Project details
- Quiz Details
- Simulation details
Introduction to Digital and Social Media Marketing
- Evolution
- Terminologies
- Importance and Scope of Digital and Social Media Marketing
Search Engine optimization
- SERP
- Black hat, white hat, and gray hat SEO
- Keyword optimization
On-page SEO
- Website optimization
- Meta tag, H tag, Alt tag
- Internal backlink
- Sitemap
- Robot.txt
Off-page SEO
- Backlink
- Article Submission
- Blog Submission
- Map Listing
- Business Listing
- Social Backlink
Search Engine Marketing
- Banner Advertisement
- Display advertisement
- PPC
- Bid and PPC calculation
Google AdWords
- Account creation
- Campaign creation
- Campaign management
- KPI's of successful campaign
Website Creation and Management
Google Analytics
- Setting up an Account
- Account Structure
- Tracking and Reporting
Google Tag Manager
- What is a Tag and what is GTM
- Setting up GTM
- GTM Structure
- Types of Triggers
- Advantages of GTM
- Measuring campaign effectiveness
What is UTM?
- Structuring UTM Parameter
- Tracking with UTM Codes
Social Media Marketing
- Defining Social Media Marketing
- Elements of Social Media Marketing
- Social Media Vehicles
Elements of Social Media Marketing Strategies
- Social Media Mix
- Social Media Campaign Management
Game of Like and Share
- Facebook Marketing
- Facebook Page creation
- Facebook Marketplaces
- Facebook Campaign
- Facebook Ad Creation
- ROI calculation
Linking Up for B2B
- LinkedIn Marketing
- LinkedIn Campaign
- Personal Branding using LinkedIn
- LinkedIn Ad Creation
Online Storytelling
- Instagram marketing
- Insta influencer
- Instagram Ad Creation
Hashtag World
- Twitter marketing
- Twitter campaign
- Twitter Ad Creation
YouTube Marketing
- YouTube Marketing
- Video Advertisement Creation
Contemporary Social Media Marketing Tools
- WhatsApp Marketing
- Snapchat Marketing
- Reddit Marketing
- Pinterest Marketing
Digital and Social Media Analytics
- Text Mining
- Analyzing Customer Reviews
- Twitter Analytics
- Sentiment Analysis and Exploring
- Consumer Emotions
- Social Network Analysis
- Viral Marketing
- Selection of Optimal Channel for Advertisement
Affiliate Marketing
Influencer Marketing
Blogger Outreach
Online Aggregator
Content Marketing
Email/Catalog Marketing
- Creative Creation
- Email Campaign Management
Meme Marketing
Contextual Marketing
Digital and Social Media Marketing for B2B
Online CRM
- Remarketing using Digital and Social Media
Project Presentation and Valedictory
Program Fees
For Indian Residents
Rs.65,000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 20,000 + GST*
2nd Instalment
15 April 2022
Rs. 25,000 + GST*
3rd Instalment
05 June 2022
Rs. 20,000 + GST*
6 Months No Cost EMI
Starts from
Rs. 10834 + GST*
For International Students
USD 1400
* Please note: 1% the loan processing fee needs to be paid at the time of applying the loan.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certification After The Successful Completion Of The Course
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Masterclass Series by Industry Experts
Topics subject to change as per availability
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often more...
Twitter Ads
Twitter Ads is a great way to advertise to the right audience using tailored audiences, specializ...
Quora Ad Manager
Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice suc...
Creative Designing Using Bannersnack
Bannersnack is a design tool for creating professional looking designs for social media and displ...
Lead Automation Through Leadsbridge
Leadsbridge is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ad...
Facebook Ads
Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Instagram, where a large majority of our audience is present. Topics such as audience targeting, ad creation, campaign management, performance analysis etc. will be discussed.
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often more suited for business products and services. Sectors in which LinkedIn Ads are highly important are education, IT services, B2B products, financial services and so on.
Twitter Ads
Twitter Ads is a great way to advertise to the right audience using tailored audiences, specialized targeting. Industries such as news, entertainment, technology and politics are especially suited to this ecosystem.
Quora Ad Manager
Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice such that only relevant users see their ads. The audience reading Quora answers is highly engaged and has high intent.
Creative Designing Using Bannersnack
Bannersnack is a design tool for creating professional looking designs for social media and display ads. Creative designing proficiency is a must have for a complete digital marketer.
Lead Automation Through Leadsbridge
Leadsbridge is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ads leads to the CRM automatically so that leads don't need to be manually downloaded. This leads to smoother processing of your marketing.
Tools to be Used
Program faculty members
Learn from the best
Prof. Amit Shankar
PhD (IIT Kharagpur)
Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Ass...
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Testimonials
Experience of our Alumni
About the institute
IIM VISAKHAPATNAM
- Having rich knowledge resources; and modern infrastructure, even in its temporary campus, conducive to learning outcomes of high impact.
- Having a vibrant student cohort with national character (representing 22 states) that excels in academics, co- and extra-curricular activities and regularly wins competitions pan-India.
- Recording top placements among 10 IIMs.
- Conducting a customized MBA Program on weekends for experienced professionals.
IIM Visakhapatnam: Leadership in Management Development and Entrepreneurship
Indian Institute of Management Visakhapatnam (IIM Visakhapatnam) belongs to the prestigious IIM family of business schools. It is a new-generation IIM, established by the Government of India in September 2015. The Indian Institutes of Management Act, 2017 declares IIMs as Institutions of National Importance, empowered to attain standards of global excellence in management, management research, and allied areas of knowledge. Continuing its journey of steady progress and growth since its inception, IIM Visakhapatnam has already carved out a niche for itself among the IIMs, crossing several milestones and maintaining a distinct lead in:
• Having rich knowledge resources and modern infrastructure, even at its temporary campus, conducive to high-impact learning outcomes.
• Having a vibrant student cohort with a national character (representing 22 states) that excels in academics, co-curricular and extracurricular activities, and regularly wins competitions across India.
• Recording top placements among the 10 newer IIMs.
• Enjoying excellent linkages with apex industry bodies like CII.
• Having a faculty comprising PhD holders from top-notch institutions in India and abroad, including IIMs, IITs, and reputed foreign universities.
• Hosting the largest cohort of women entrepreneurs after IIM Bangalore (Mentor Institute) under a special initiative called the Women Startup Program.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1 Month
Rs. 65000 + 18% GST
3 Months
Rs. 21667 + 18% GST
9 Months
Rs. 6438 Monthly
12 Months
Rs. 5367 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
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