A/B Testing in Digital Marketing
In A/B Testing two versions of and ad/page/any marketing asset are compared head-to-head by sho...
Course description
Who Should attend & Course Pedagogy
- Working Professionals from any domain
- Sales &Marketing Professionals
- Entrepreneurs/Directors/Owners
- Social Media Managers/Digital Marketing Managers
- Analyst
Eligibility
- For Indian Participants – Graduates from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline with Mathematics/Statistics up to 10+2 level.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.
- Min 2 years of Work Experience.
Course Pedagogy
The primary method of instruction will be through LIVE virtual lectures that will be beamed online via internet to desktops/laptops of students or classrooms. The lectures will be delivered by eminent faculty from IIM Kashipur. All enrolled students will also be provided access to the Cloud Campus through which they may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to approach the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.
Assignments, Videos & Case Studies
Curated Course Syllabus
Overview of Digital Marketing and Analytics
- Introduction to Digital Marketing and Marketing Management Concepts
- Developing digital marketing plan for offline and online firms, PR and Branding
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- How We Use Both Digital & Traditional Marketing
- Customer engagement and Customer Journey in Virtual world
Social Media Marketing
- Social Media Marketing
- Social Media Marketing Strategy
- Facebook and Instagram Marketing
- Practical Exercise on Developing FB Pages and Effectively Managing the Page
- Facebook Ads and Twitter Profile Management
- Linkedin for Business and Managing Presence on Linkedin
- Virtual Community Management
- Youtube Videos and Facebook Groups
Google AdWords & Online Display Advertising
- Google AdWords
- Online Display and Search Advertising
Content Marketing
- Developing Effective Content
- Content Tools
Search Engine Optimization
- Understand Search Engines & Google
- On-Page SEO
- Off-Page SEO
Search Engine Essentials
- Search Engine Algorithms
- Local SEO & SEO Project Essentials
- Search Engine Marketing and Keyword planning (SEM)
Email, Viral and Affiliate Marketing
- RFM Analysis and Optimizing Direct Mail Campaigns
- Scheduling of Campaigns
- Email Analysis
- Watts’ Model-Viral Marketing
- A More Complex Viral Marketing Model
- Affiliate Marketing
Mobile Marketing
- Mobile Marketing
- App Based Marketing & App Store Optimization
- App Stores- Google Play, iTunes App Store
- App Based Marketing
- App Store Optimization and its Importance
- App Analytics Tools & Mobile Marketing
Digital Marketing Analytics
- Digital Marketing Effectiveness
- Google Analytics
- Advertising Effectiveness
Knowing Your Customer
- Recommendation System
- Marketing Basket Analysis
- Collaborative Filtering
Web and Social Media Analytics
- Text Data Analytics
- Network Data Analytics
- Managing Twitter Data
Introduction to Analytics
- Marketing Analytics
- Descriptive, Predictive, and Prescriptive Analytics
Introduction to Python in Marketing
- Basics of Python Programming
- Operators and Expressions
- Decision Statements
- Loop Control Statements
- Functions & Python Packages
- Working with Files
- Object Oriented Concepts
Program Fees
For Indian Residents
Rs. 75000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
On Selection
Rs. 20000 + GST*
2nd Instalment
20 January 2021
Rs. 25000 + GST*
3rd Instalment
10 March 2021
Rs. 30000 + GST*
For International Students
USD 1700
Tenure
Deadline
Amount (USD)
1st instalment
On Selection
USD 600
2nd Instalment
20 January 2021
USD 600
3rd Instalment
10 March 2021
USD 500
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* Bank loan available
Course Certificate
Earn Certification After The Successful Completion Of The Course
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Masterclass Series by Industry Experts
Topics subject to change as per availability
Creative Designing Using Bannersnack
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Microsite Development Using Wordpress
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Native Advertisements Through Taboola
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Quora Ad Manager
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Lead Automation Through Zapier
Zapier is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ads le...
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often mor...
Digital Branding and PR
Digital Branding is essential to create your brand image in the minds of customers to positively ...
A/B Testing in Digital Marketing
In A/B Testing two versions of and ad/page/any
marketing asset are compared head-to-head by
showing them to different audiences. This process is a
scientific way of coming up with the best possible ad
copy and other marketing content by measuring
audience response.
Creative Designing Using Bannersnack
Bannersnack is a design tool for creating professional
looking designs for social media and display ads.
Creative designing proficiency is a must have for a
complete digital marketer.
Microsite Development Using Wordpress
WordPress is an open-source website creation
platform. It is the most popular blogging and website
content management system (CMS) available today.
Websites created using WordPress are suitable for a
wide variety of businesses.
Native Advertisements Through Taboola
Taboola is the most popular native advertising
platform. It partners with publisher sites and blogs to
show customized ads on the publishers websites.
Advertisers pay Taboola for their ads to be shown on
the most popular and most relevant pages available.
Quora Ad Manager
Quora is a Q & A platform. The advertisers can run ads
on specific topics of their choice such that only
relevant users see their ads. The audience reading
Quora answers is highly engaged and has high intent.
Lead Automation Through Zapier
Zapier is an automation tool. It works as a glue
between apps. E.g. sending your Facebook Ads leads
to the CRM automatically so that leads don't need to
be manually downloaded. This leads to smoother
processing of your marketing and customer lifecycle.
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on
working professionals. The audience is often more
suited for business products and services. Sectors in
which LinkedIn Ads are highly important are
education, IT services, B2B products, financial services
and so on.
Digital Branding and PR
Digital Branding is essential to create your brand image in the minds of customers to positively complement the paid digital ads. The various topics which will be discussed are - content marketing, influencer marketing, blogging, PR, media ads etc.
Tools to be Used
About the institute
IIM KASHIPUR
- The Institute is set up with the objective of providing quality management education while sensitizing students towards the needs of the society.
- The faculty at IIM Kashipur represent the best mix of academic and industrial experiences.
- The Institute is located in one of the most densely industrialized regions in the country with over 180 industries having plants in and around the region. This places the Institute at a vantage point when it comes to ‘Learning by Doing’ via frequent industry interactions and live projects.
- The rigorous curriculum seeks to instil a passion for knowledge and ability to apply that knowledge to real life scenarios.
The Indian Institute of Management Kashipur is set up with the mission to drive academic excellence using innovative teaching methods, promoting research and practice of sustainable leadership. The institute commenced operations in July 2011 with a vision to become, over the next 10 years, one of the top business schools in India developing leaders who can perform globally. The fraternity diligently follows the core values of mutual respect, lifelong learning, the pursuit of excellence, transparency, and integrity.
The flagship programmes of the institute are Master of Business Administration (MBA) and Master of Business Administration (Analytics) which are full time, two-year residential programmes. The rigorous educational curriculum tries to ingrain an enthusiasm for learning and the capacity to apply that information to real-life scenarios. The programme lays accentuation on all-round personality.
The institute also offers a two-year weekend Executive Master in Business Administration (MBA-WX) for working executives. Doctoral Programme – PhD and Executive Fellow Programme (EFPM) are the two doctoral programmes launched in 2015 and 2014 respectively. The faculty at IIM Kashipur represents one of the best mixes of academic and industrial experiences.
The 200-acre campus spreads loudness and cheers in the serene town of Kashipur, nested in the lap of Himalayas. The vibrant youth converging from across the country has lent life to and energized the beautiful campus. The institute brags of being situated in one of the densest industrialized districts in the nation with more than 180 ventures that have set up their plants in and around the region. This places the institution at a vantage moment when it comes to ‘Learning by Doing’ through regular industry interaction and live projects.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1 Months
Rs. 75000 + 18% GST
3 Months
Rs. 25,000 + 18% GST
6 Months
Rs. 14006 Monthly
9 Months
Rs. 9581 Monthly
12 Months
Rs. 7368 Monthly
Down Payment for Course is 7,500 + 18% GST
Please Note
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Processing Charges may be applicable as per bank rules.
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10% down payment of the course fees shall be paid to Nulearn.
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No loan facility is available for foreign students.
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Click here to apply by loan. (loan partner propelld)