Facebook Ads
Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Ins...
Course description
Who Should attend & Course Pedagogy
- Working Professionals from any domain
- Sales & Marketing Professionals
- Entrepreneurs/Directors/Owners
- Social Media Managers/Digital Marketing Managers
- Analyst
Eligibility
- For Indian Participants – Graduates from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline with Mathematics/Statistics up to 10+2 level.
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Proficiency in English, spoken & written is mandatory.
- Min 2 years of Work Experience.
Course Pedagogy
The primary method of instruction will be through LIVE virtual lectures that will be beamed online via internet to desktops/laptops of students or classrooms. The lectures will be delivered by eminent faculty from IIM Kashipur. All enrolled students will also be provided access to the Cloud Campus through which they may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to approach the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.
Note: On-campus component is subject to COVID and other restrictions. Classes may be completed online at the discretion of the institute.
Assignments, Videos & Case Studies
Curated Course Syllabus
Overview of Digital Marketing and Analytics
- Introduction to Digital Marketing and Marketing Management Concepts
- Developing digital marketing plan for offline and online firms, PR and Branding
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- How We Use Both Digital & Traditional Marketing
- Customer engagement and Customer Journey in Virtual world
Social Media Marketing
- Social Media Marketing
- Social Media Marketing Strategy
- Facebook and Instagram Marketing
- Practical Exercise on Developing FB Pages and Effectively Managing the Page
- Facebook Ads and Twitter Profile Management
- Linkedin for Business and Managing Presence on Linkedin
- Virtual Community Management
- Youtube Videos and Facebook Groups
Google AdWords & Online Display Advertising
- Google AdWords
- Online Display and Search Advertising
Content Marketing
- Developing Effective Content
- Content Tools
Search Engine Optimization
- Understand Search Engines & Google
- On-Page SEO
- Off-Page SEO
Search Engine Essentials
- Search Engine Algorithms
- Local SEO & SEO Project Essentials
- Search Engine Marketing and Keyword planning (SEM)
Email Marketing
- RFM Analysis and Optimizing Direct Mail Campaigns
- Scheduling of Campaigns
- Email Analysis
Mobile Marketing
- Mobile Marketing
- App Based Marketing & App Store Optimization
- App Stores- Google Play, iTunes App Store
- App Analytics Tools
Digital Marketing Analytics
- Digital Marketing Effectiveness
- Google Analytics
- Advertising Effectiveness
Knowing Your Customer
- Recommendation System
- Marketing Basket Analysis
- Collaborative Filtering
Web and Social Media Analytics
- Text Data Analytics
- Network Data Analytics
- Managing Twitter Data
Introduction to Analytics
- Marketing Analytics
- Descriptive, Predictive, and Prescriptive Analytics
Program Fees
For Indian Residents
Rs. 75000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
On Selection
Rs. 20000 + GST*
2nd Instalment
20 November 2021
Rs. 30000 + GST*
3rd Instalment
20 January 2022
Rs. 25000 + GST*
For International Students
USD 1800
Tenure
Deadline
Amount (USD)
1st instalment
On Selection
USD 600
2nd Instalment
20 November 2021
USD 600
3rd Instalment
20 January 2022
USD 600
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* Bank loan available
Course Certificate
Earn Certification After The Successful Completion Of The Course
Click to enlarge
Masterclass Series by Industry Experts
Topics subject to change as per availability
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often more...
Twitter Ads
Twitter Ads is a great way to advertise to the right audience using tailored audiences, specializ...
Quora Ad Manager
Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice suc...
Creative Designing Using Bannersnack
Bannersnack is a design tool for creating professional looking designs for social media and displ...
Lead Automation Through Leadsbridge
Leadsbridge is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ad...
Facebook Ads
Facebook Ads is essential for digital marketers as it allows placement of ads on Facebook and Instagram, where a large majority of our audience is present. Topics such as audience targeting, ad creation, campaign management, performance analysis etc. will be discussed.
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often more suited for business products and services. Sectors in which LinkedIn Ads are highly important are education, IT services, B2B products, financial services and so on.
Twitter Ads
Twitter Ads is a great way to advertise to the right audience using tailored audiences, specialized targeting. Industries such as news, entertainment, technology and politics are especially suited to this ecosystem.
Quora Ad Manager
Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice such that only relevant users see their ads. The audience reading Quora answers is highly engaged and has high intent.
Creative Designing Using Bannersnack
Bannersnack is a design tool for creating professional looking designs for social media and display ads. Creative designing proficiency is a must have for a complete digital marketer.
Lead Automation Through Leadsbridge
Leadsbridge is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ads leads to the CRM automatically so that leads don't need to be manually downloaded. This leads to smoother processing of your marketing.
Tools to be Used
Program faculty members
Learn from the best
Dr. Rajiv Kumar
PhD - IIM Ranchi
Dr. Rajiv Kumar holds a Ph.D. in Information Systems from Indian Institute of Management Ranchi. He has completed M.Tech in media and sound enginee...
DR. UTKARSH
Ph.D. (University of Lucknow)
Dr. Utkarsh has over eight years of teaching and research experience in the field of marketing management. He received MBA and Ph.D from University...
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Testimonials
Experience of our Alumni
About the institute
IIM KASHIPUR
- The Institute is set up with the objective of providing quality management education while sensitizing students towards the needs of the society.
- The faculty at IIM Kashipur represent the best mix of academic and industrial experiences.
- The Institute is located in one of the most densely industrialized regions in the country with over 180 industries having plants in and around the region. This places the Institute at a vantage point when it comes to ‘Learning by Doing’ via frequent industry interactions and live projects.
- The rigorous curriculum seeks to instil a passion for knowledge and ability to apply that knowledge to real life scenarios.
The Indian Institute of Management Kashipur is set up with the mission to drive academic excellence using innovative teaching methods, promoting research and practice of sustainable leadership. The institute commenced operations in July 2011 with a vision to become, over the next 10 years, one of the top business schools in India developing leaders who can perform globally. The fraternity diligently follows the core values of mutual respect, lifelong learning, the pursuit of excellence, transparency, and integrity.
The flagship programmes of the institute are Master of Business Administration (MBA) and Master of Business Administration (Analytics) which are full time, two-year residential programmes. The rigorous educational curriculum tries to ingrain an enthusiasm for learning and the capacity to apply that information to real-life scenarios. The programme lays accentuation on all-round personality.
The institute also offers a two-year weekend Executive Master in Business Administration (MBA-WX) for working executives. Doctoral Programme – PhD and Executive Fellow Programme (EFPM) are the two doctoral programmes launched in 2015 and 2014 respectively. The faculty at IIM Kashipur represents one of the best mixes of academic and industrial experiences.
The 200-acre campus spreads loudness and cheers in the serene town of Kashipur, nested in the lap of Himalayas. The vibrant youth converging from across the country has lent life to and energized the beautiful campus. The institute brags of being situated in one of the densest industrialized districts in the nation with more than 180 ventures that have set up their plants in and around the region. This places the institution at a vantage moment when it comes to ‘Learning by Doing’ through regular industry interaction and live projects.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1 Months
Rs. 75000 + 18% GST
3 Months
Rs. 25,000 + 18% GST
6 Months
Rs. 14006 Monthly
9 Months
Rs. 9581 Monthly
12 Months
Rs. 7368 Monthly
Down Payment for Course is 7,500 + 18% GST
Please Note
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Processing Charges may be applicable as per bank rules.
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10% down payment of the course fees shall be paid to Nulearn.
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No loan facility is available for foreign students.
-
Click here to apply by loan. (loan partner propelld)
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