In A/B Testing two versions of and ad/page/any marketing asset are compared head-to-head by sho...
Become a certified Digital Marketing expert by specializing in campaign creation, social media marketing, industry relevant analytical tools & managing ad campaigns across platforms. Grow under the mentorship of the eminent faculty of IIM Kashipur & experts having vast industry experience.
Digital Marketing and Analytics are crucial for development of a successful management professional. It is a critical skill for acquiring, managing and retaining customers in the dynamic online environment. Over the last few years consumer behavior has changed drastically and firms had to quickly adapt to these changes. Consumers today are vocal on online platforms forcing companies to maintain online presence. On the other hand, pure digital marketplaces have emerged where all marketing functions are conducted in the online platforms. These broad changes have led to emergence of digital marketing and analytics. In this course the objective is to introduce the various digital marketing methods, tools and techniques for managing customers and business activities.
The aim of the Digital Marketing and Analytics Executive Development Plan is to provide participants with the knowledge about business advantages of the digital marketing and its importance for marketing success. Participants will get exposure to the digital marketing and analytics through various practice exercise, hands-on-experiences of various digital marketing and analytical tools and best practices. The gained knowledge, skills from this executive development program will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.
The primary method of instruction will be through LIVE virtual lectures that will be beamed online via internet to desktops/laptops of students or classrooms. The lectures will be delivered by eminent faculty from IIM Kashipur. All enrolled students will also be provided access to the Cloud Campus through which they may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to approach the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.
In A/B Testing two versions of and ad/page/any marketing asset are compared head-to-head by sho...
Bannersnack is a design tool for creating professional looking designs for social media and disp...
WordPress is an open-source website creation platform. It is the most popular blogging and websi...
Taboola is the most popular native advertising platform. It partners with publisher sites and bl...
Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice su...
Zapier is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ads le...
LinkedIn is a social media platform focusing on working professionals. The audience is often mor...
Digital Branding is essential to create your brand image in the minds of customers to positively ...
In A/B Testing two versions of and ad/page/any
marketing asset are compared head-to-head by
showing them to different audiences. This process is a
scientific way of coming up with the best possible ad
copy and other marketing content by measuring
audience response.
Bannersnack is a design tool for creating professional
looking designs for social media and display ads.
Creative designing proficiency is a must have for a
complete digital marketer.
WordPress is an open-source website creation
platform. It is the most popular blogging and website
content management system (CMS) available today.
Websites created using WordPress are suitable for a
wide variety of businesses.
Taboola is the most popular native advertising
platform. It partners with publisher sites and blogs to
show customized ads on the publishers websites.
Advertisers pay Taboola for their ads to be shown on
the most popular and most relevant pages available.
Quora is a Q & A platform. The advertisers can run ads
on specific topics of their choice such that only
relevant users see their ads. The audience reading
Quora answers is highly engaged and has high intent.
Zapier is an automation tool. It works as a glue
between apps. E.g. sending your Facebook Ads leads
to the CRM automatically so that leads don't need to
be manually downloaded. This leads to smoother
processing of your marketing and customer lifecycle.
LinkedIn is a social media platform focusing on
working professionals. The audience is often more
suited for business products and services. Sectors in
which LinkedIn Ads are highly important are
education, IT services, B2B products, financial services
and so on.
Digital Branding is essential to create your brand image in the minds of customers to positively complement the paid digital ads. The various topics which will be discussed are - content marketing, influencer marketing, blogging, PR, media ads etc.
The Indian Institute of Management Kashipur is set up with the mission to drive academic excellence using innovative teaching methods, promoting research and practice of sustainable leadership. The institute commenced operations in July 2011 with a vision to become, over the next 10 years, one of the top business schools in India developing leaders who can perform globally. The fraternity diligently follows the core values of mutual respect, lifelong learning, the pursuit of excellence, transparency, and integrity.
The flagship programmes of the institute are Master of Business Administration (MBA) and Master of Business Administration (Analytics) which are full time, two-year residential programmes. The rigorous educational curriculum tries to ingrain an enthusiasm for learning and the capacity to apply that information to real-life scenarios. The programme lays accentuation on all-round personality.
The institute also offers a two-year weekend Executive Master in Business Administration (MBA-WX) for working executives. Doctoral Programme – PhD and Executive Fellow Programme (EFPM) are the two doctoral programmes launched in 2015 and 2014 respectively. The faculty at IIM Kashipur represents one of the best mixes of academic and industrial experiences.
The 200-acre campus spreads loudness and cheers in the serene town of Kashipur, nested in the lap of Himalayas. The vibrant youth converging from across the country has lent life to and energized the beautiful campus. The institute brags of being situated in one of the densest industrialized districts in the nation with more than 180 ventures that have set up their plants in and around the region. This places the institution at a vantage moment when it comes to ‘Learning by Doing’ through regular industry interaction and live projects.
I have read the details and eligibility criteria for admission to the program, that I am applying for.
I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Processing Charges may be applicable as per bank rules.
10% down payment of the course fees shall be paid to Nulearn.
No loan facility is available for foreign students.
Click here to apply by loan. (loan partner propelld)
For Marketing/PR Enquiry:
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