In A/B Testing two versions of and ad/page/any marketing asset are compared head-to-head by showing them to different audiences. This process is a scientific way of coming up with the best possible ad copy and other marketing content by measuring audience response.

Bannersnack is a design tool for creating professional looking designs for social media and display ads. Creative designing proficiency is a must have for a complete digital marketer.

WordPress is an open-source website creation platform. It is the most popular blogging and website content management system (CMS) available today. Websites created using WordPress are suitable for a wide variety of businesses.

Taboola is the most popular native advertising platform. It partners with publisher sites and blogs to show customized ads on the publishers websites. Advertisers pay Taboola for their ads to be shown on the most popular and most relevant pages available.

Quora is a Q & A platform. The advertisers can run ads on specific topics of their choice such that only relevant users see their ads. The audience reading Quora answers is highly engaged and has high intent.

Zapier is an automation tool. It works as a glue between apps. E.g. sending your Facebook Ads leads to the CRM automatically so that leads don't need to be manually downloaded. This leads to smoother processing of your marketing and customer lifecycle.

LinkedIn is a social media platform focusing on working professionals. The audience is often more suited for business products and services. Sectors in which LinkedIn Ads are highly important are education, IT services, B2B products, financial services and so on.

Digital Branding is essential to create your brand image in the minds of customers to positively complement the paid digital ads. The various topics which will be discussed are - content marketing, influencer marketing, blogging, PR, media ads etc.