Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often more...
Course description
Who Should attend & Course Pedagogy
- Professionals who are looking to upgrade their career in Marketing Analytics.
- Entrepreneurs, CMO's and Marketing Leads, Functional Managers, Sales & Marketing Professionals.
- Working professionals in an organization with an acumen and interest in Marketing Analytics.
Eligibility
- For Indian Participants – Graduates from a recognized University (UGC/AICTE/DEC/AIU/ State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- One-year corporate experience is preferable.
Course Pedagogy
- Course will be taught through online platforms.
- Instructor's notes, data and scripts will be shared via Nulearn Platform.
- Participants will be evaluated continuously through continuous assignments.
- There will be final examination with multiple choice questions.
- Course material is solely meant for recipient's and should not be distributed/shared elsewhere.
Note
Nulearn is the authorized admissions and technology partner for IIM Visakhapatnam, please visit the following link to verify: https://iimv.ac.in/about-eep/
Assignments, Videos & Case Studies
Curated Course Syllabus
Inauguration
Summarize Marketing Data
- Discussion on Course Outline
- Data Preparation
- Slicing and Dicing
- Data Summary using Graph
- Making decision by summarizing the marketing data
Workshop on R Programming
- R
Understanding Marketing Environment
- Compare the sales performance
- Understanding the factors affecting sales
Segmentation, Targeting and Positioning
- Item Exploration
- Factor Reduction
- Market Segmentation
- Targeting and positioning
Expert Uvach
Product Analytics
- Product Design
- Deciding the attributes of a product
- Test Marketing
- Demand Forecasting
Pricing Analytics
- Linear and Non-linear pricing
- Price Optimization
- Price Bundling
- Discounted Pricing
- Price Skimming
- Revenue Management
- Markdown Pricing
Expert Uvach
Place Analytics
- Designing Retail Outlet
- Online Product Assortment
- Allocating Retail Space and Sales Resources
- Catalog/Email Marketing
Promotion Analytics
- Media Selection Model
- Measure the effect of advertisement
- Google AdWords Bid and CPC
- Viral Marketing
Expert Uvach
Measuring Consumer Responses
- Measuring consumer satisfaction, loyalty, trust
Calculating Consumer Value
Expert Uvach
Qualitative Data Analysis
- Analyzing customer reviews
- Twitter reviews analysis
- Understating consumer sentiments and emotions
Workshop on big data analysis using Python
- Python
Expert Uvach
Valedictory
15Hrs. Tableau Masterclass by Nulearn
Introduction
- Introduction to Tableau
- Data Connection
- Tableau Environment
Basic Charts
- Text Tables
- Highlight Tables
- Pie Charts
- Bar Chart
- Stacked Bar Chart
- Side by Side Bar Chart
- Line Chart Continuous
- Line Chart Discrete
Advanced Charts
- Scatter Plot
- Tree Map
- Symbol Map
- Filled Map
- Dual Line Chart
- Dual Combination
- Box and Whisker
Formatting
- Filters, Totals, Highlighters, Groups
- Table Calculations
- Calculated Fields
- Parameters
Analytics
- Analytics
Conclusion
- Dashboard
- Story
Program Fees
For Indian Residents
Rs.60,000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 20,000 + GST*
2nd Instalment
25 May 2021
Rs. 20,000 + GST*
3rd Instalment
10 July 2021
Rs. 20,000 + GST*
For International Students
USD 1400
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certification After The Successful Completion Of The Course
Click to enlarge
Masterclass Series By Industry Experts
Topics Subject To Change As Per Availability
Google Analytics
Google Analytics is an essential tool to track your website’s performance. It is used to analyz...
Facebook Ads & Optimization
Facebook Ads is an essential skill to learn for all marketers, as Facebook is largest marketing p...
15Hrs. Tableau Training
Tableau helps marketing professionals analyze marketing data and gain insights into marketing spe...
Linkedin Ads & Optimization
LinkedIn is a social media platform focusing on working professionals. The audience is often more suited for business products and services. Sectors in which LinkedIn Ads are highly important are education, IT services, B2B products, financial services and so on.
Google Analytics
Google Analytics is an essential tool to track your website’s performance. It is used to analyze customer behaviour data, user experience, website performance, conversion tracking and much more.
Facebook Ads & Optimization
Facebook Ads is an essential skill to learn for all marketers, as Facebook is largest marketing platforms in the world. This Masterclass will help the participants gain familiarity with Facebook Ads and integrate it into their annual marketing plan.
15Hrs. Tableau Training
Tableau helps marketing professionals analyze marketing data and gain insights into marketing spend, social media, marketing performance, customer journey and more.
Tools to be Used
Program faculty members
Learn from the best
Prof. Amit Shankar
PhD (IIT Kharagpur)
Dr. Amit is faculty in the area of marketing at IIM Visakhapatnam. Prior to joining IIM Visakhapatnam, he was associated with IMT, Ghaziabad as Ass...
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About the institute
IIM VISAKHAPATNAM
- Having rich knowledge resources; and modern infrastructure, even in its temporary campus, conducive to learning outcomes of high impact.
- Having a vibrant student cohort with national character (representing 22 states) that excels in academics, co- and extra-curricular activities and regularly wins competitions pan-India.
- Recording top placements among 10 IIMs.
- Conducting a customized MBA Program on weekends for experienced professionals.
IIM Visakhapatnam: Leadership in Management Development and Entrepreneurship
Indian Institute of Management Visakhapatnam (IIM Visakhapatnam) belongs to the prestigious IIM family of business schools. It is a new-generation IIM, established by the Government of India in September 2015. The Indian Institutes of Management Act, 2017 declares IIMs as Institutions of National Importance, empowered to attain standards of global excellence in management, management research, and allied areas of knowledge. Continuing its journey of steady progress and growth since its inception, IIM Visakhapatnam has already carved out a niche for itself among the IIMs, crossing several milestones and maintaining a distinct lead in:
• Having rich knowledge resources and modern infrastructure, even at its temporary campus, conducive to high-impact learning outcomes.
• Having a vibrant student cohort with a national character (representing 22 states) that excels in academics, co-curricular and extracurricular activities, and regularly wins competitions across India.
• Recording top placements among the 10 newer IIMs.
• Enjoying excellent linkages with apex industry bodies like CII.
• Having a faculty comprising PhD holders from top-notch institutions in India and abroad, including IIMs, IITs, and reputed foreign universities.
• Hosting the largest cohort of women entrepreneurs after IIM Bangalore (Mentor Institute) under a special initiative called the Women Startup Program.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1 Month
Rs. 60,000 + 18% GST
3 Months
Rs. 20,000 + 18% GST
9 Months
Rs. 5852 Monthly
12 Months
Rs. 4472 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
Register Now
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