Course description
About the Course
This one-year (12 months) course in the Advanced General Management program offered by the Indian Institute of Management Kashipur is designed to help participants improve their managerial, leadership and decision-making skills across all aspects of management. The participants will develop a mindset for innovation and application of modern management principles to real world business problems.
Today‘s dynamic business environment poses severe challenges for managers in adapting to the requirements of the marketplace given the convergence between industries which makes the boundaries to be blurred. Simultaneously disruptions through newer business models and technologies are creating unique opportunities and challenges for managers. An entrepreneurial mindset is a necessary imperative to drive innovation in all functional areas of management. The one-year Advanced General Management course provides a toolkit for working professionals to upgrade themselves and to prepare for adapting to the ever-changing needs of the environmental landscape. This certification would enhance the decision-making and leadership skills of the participants.
Along with developing core general management principles, this course will:
- Boost entrepreneurial skills
- Develop analytical skills
- Enhance risk assessment and management capabilities
- Develop skills to undertake digital transformation
The interactive teaching methodology would enable the development of competencies and capabilities that would fast track personal and professional growth.
Key Highlights
PG CERTIFICATION FROM IIM KASHIPUR
IIM KASHIPUR EXECUTIVE ALUMNI STATUS
FULLY INTEGRATED MANAGEMENT PROGRAM
MODULE ON ENTREPRENEURSHIP
360 DEGREE APPROACH TO MANAGEMENT
WEEKEND LIVE & INTERACTIVE CLASSES
EXPERT FACULTY PANEL
3 DAYS IIM KASHIPUR CAMPUS VISIT
Course description
Who Should attend & Course Pedagogy
- People and/or Functional Managers poised for career Growth
- Business Heads and Leaders seeking to gain structured knowledge of business management
- Entrepreneurs and business owners who desire to gain practical skills across different management areas
ELIGIBILITY
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Minimum of 2 years of work experience.
- Proficiency in English is mandatory.
COURSE PEDAGOGY
The delivery would comprise a judicious mix of live virtual lectures, discussions, case studies, and experience sharing through peer discussions. The course design is oriented to facilitate learning through the association of the various management concepts and their application in the business world. Across different modules, participants may be encouraged to apply or relate their in-class learning to live situations at work, peer learning therefore would be a key pillar of the process. Take-home projects may be assigned in certain modules.
ASSESSMENT CRITERIA
The Evaluation criteria as deemed appropriate will be decided by the subject-wise Faculty Members depending upon the requirements of the subject. The methodology includes online assignments, case analysis, class participation, and any other component as decided by the respective course faculties. A minimum of 75% attendance to the Live Sessions is a prerequisite for the successful completion of this course. The course may require participants to work on individual/group assignments and/or projects. The main objective of such assignments/projects will be to help the participants apply their conceptual learning to actual organizational decision-making scenarios. The participants will have to secure the minimum pass marks in the respective evaluation component
Certification Criteria:
- Participants who successfully complete the academic requirements and satisfy the requisite attendance criteria, will be awarded a certificate of completion.
- Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a participation certificate.
- Any participant who is neither able to clear the evaluation criteria nor satisfies the requisite attendance criteria, will not receive any certificate.
Assignments, Videos & Case Studies
Curated Course Syllabus
Module 1: Legal Aspects of Business
- Business and the Constitutional Rights, Property
- Consumer Protection
- Intellectual Property Rights
- The Competition Act 28
- Alternative Dispute Resolution (ADR)
- Effective negotiation skills
- Arbitration Agreement
- Conduct of Arbitral Proceedings
Module 2: Finance and Accounting
Financial Risk Management
- Futures, Forwards
- Hedging, Cross hedging
- Options (Call and Put), Hedging using options, and Option pricing
- VaR and Expected shortfall
Corporate Finance
- Financial Statement Analysis
- Time Value of Money
- Equity Analysis and Firm Valuation
- Capital Budgeting Analysis
Module 3: Strategic Management
- Strategic Management Fundamentals
- Strategy for Emerging Markets
- Managing Entrepreneurial Ventures
- International Business
- Strategic Change and Transformation
Module 4: Economics
- Microeconomics for Business Leadership
- Macroeconomics for Business Leadership
- Economics of Strategy
- Decision-making using Causal Inference
- Sustainability: An imperative opportunity
- Institutional network for better economics
- Econometric Analysis for Business Management
- Development Economics
- Public Finance/ Public Economics
- Money and Financial Markets
- International Capital Flows
Module 5: Marketing Management
Digital Marketing Strategies
- Integrating Digital and Traditional Marketing
- Customer Journey in Virtual World
- POE Framework of Digital Marketing
Social Media Marketing Strategy and Campaigns
- Social Media Marketing Strategy Across Platforms
- Facebook and Instagram Marketing Strategies
SEO and Search Advertising
- Planning and Executing SEO and Online Campaigns
Online Display Advertising and Video Marketing
- How Display Advertising Works
- Understanding of Display Ad Sizes
- Bidding Process
- YouTube Advertising
- Demo of Google Ads for Display and YouTube Advertising
Branding Strategies and Brand Management
- Brand Positioning and Differentiation
- Brand Identity Development
- Brand Equity Measurement
Module 6: Product Development
- Understanding Consumer Needs and Preferences
- Product Idea Generation and Screening
- Product Design and Development Process
- GTM Strategies
Module 7: Design Thinking and Innovation Management
Design Thinking: Relevance In Product, Service, And Platforms
- Why do Conventional Solutions Fail to Deliver Innovative Solutions
- Mapping Design Thinking Fitment with Your Organization
- What Stops an Organization from Implementing Design Thinking
Approaching A Problem Using Design Thinking: Framing And Re-framing a Problem
- Identifying a Problem
- Reframing a Problem Using Design Thinking
- Principles and Psychology of Design
Tools For Ideation And Implementation Of Design Thinking
- Behavioral Science and Innovation
- Power of Criticism and Leadership
Module 8: Operations Management and Decision Sciences Lean Operations
- Understanding Lean and its Applications
- Flow Efficiency Vs. Resource Efficiency
- Lean Vs Six Sigma, Lean Six Sigma
- Types of Waste MUDA, MURA, MURI
- Value Stream Mapping
Module 9: Strategic Supply Chain Management
- Demand Supply matching
- Designing Supply Chain Networks
- Managing Information Flows in Supply Chain
- Strategic Sourcing Management
- Logistics Management
Module 9: Strategic Supply Chain Management
Module 9: Strategic Supply Chain Management
Module 10: Information Technology and Systems
Digital Transformation Foundations & Tools
- Introduction to Digital Transformation
- - Key Concepts of Digital Transformation
- - Five Domains of Digital Transformation
- Strategic Tools for Digital Transformation
- Introduction to Digital Technologies (1/4)
- - A Digital Enterprise – Technology at Core
Digital Transformation Technologies
- Introduction to Digital Technologies (2/4)
- - Artificial Intelligence
- - Big Data Technologies
- Introduction to Digital Technologies (3/4)
- - Blockchain
- Introduction to Digital Technologies (4/4)
- - Cloud Computing & Data Management
- - Internet of Things (IoT)
- Introduction to Business Analytics
- - Types of Analytics
- - Predictive Analytics
Digital Strategies For Digital Transformation
- Digital Supply Chains
- - Enhancing Capabilities by Digital Technologies
- - Digital Transformation of Supply Chains
- Business Model Innovation
- - Finding the Right Business Model
- - Business Model Frameworks
Module 11: Organizational Behavior And Human Resources
Managing Employee Attitude for Organizational Performance
- Employee satisfaction
- Employee engagement
- Employee experience
Managing Employee Motivation
- What and how of motivation
Harnessing Leadership for Organisational Effectiveness
- Leadership traits, Leadership styles
Strategic Change and Transformation
- Change management models, managing resistance to change
Human Resource Management
- Creating a pool of high-potential workforce
- Designing high-performing and Motivating HR Ecosystem
Module 12: Managing Projects
Project Planning
Work Breakdown Structure (WBS)
Organization Breakdown Structure (OBS)
Responsibility Matrix
Project Scheduling (CPM & PERT)
Project Crashing
Module 13: Enterprise Risk Management
Risk Identification
- Sources for identifying risks
- Procedures for identifying risks
- Classification of risks
Risk Assessment Methods
Risk to Opportunity
Steps for Effective Risk Management
Program Fees
For Indian Residents
Rs.1,70,000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 30,000 + GST*
2nd Instalment
10 June 2024
Rs. 40,000 + GST*
3rd Instalment
10 August 2024
Rs. 30,000 + GST*
4th instalment
10 October 2024
Rs. 40,000 + GST*
5th instalment
10 November 2024
Rs. 30,000 + GST*
For International Students
USD 2,800
*EMI Plan varies from case-to-case basis.
*Executive Alumni Status (Optional) Rs. 10,000 + GST* (Directly payable to the Institute)
*An additional charge is payable towards boarding charges at IIM Kashipur for the on-campus immersion session.
*Application fees of Rs. 2000/- to be paid at the time of registration.
*Executive Alumni Status (Optional) Rs. 10,000 + GST* (Directly payable to the Institute)
*An additional charge is payable towards boarding charges at IIM Kashipur for the on-campus immersion session.
*Application fees of Rs. 2000/- to be paid at the time of registration.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certificate After The Successful Completion Of The Course
Click to enlarge
About the institute
IIM KASHIPUR
- The Institute is set up with the objective of providing quality management education while sensitizing students towards the needs of the society.
- The faculty at IIM Kashipur represent the best mix of academic and industrial experiences.
- The Institute is located in one of the most densely industrialized regions in the country with over 180 industries having plants in and around the region. This places the Institute at a vantage point when it comes to ‘Learning by Doing’ via frequent industry interactions and live projects.
- The rigorous curriculum seeks to instil a passion for knowledge and ability to apply that knowledge to real life scenarios.
The Indian Institute of Management Kashipur is set up with
the mission to drive academic excellence using innovative teaching methods,
promoting research and practice of sustainable leadership. The institute
commenced operations in July 2011 with a vision to become, over the next 10
years, one of the top business schools in India developing leaders who can
perform globally. The fraternity diligently follows the core values of mutual
respect, lifelong learning, the pursuit of excellence, transparency, and integrity.
The flagship programmes of the institute are Master of
Business Administration (MBA) and Master of Business Administration (Analytics)
which are full time, two-year residential programmes. The rigorous educational
curriculum tries to ingrain an enthusiasm for learning and the capacity to
apply that information to real-life scenarios. The programme lays accentuation
on all-round personality.
The institute also offers a two-year weekend Executive
Master in Business Administration (MBA-WX) for working executives. Doctoral
Programme – PhD and Executive Fellow Programme (EFPM) are the two doctoral
programmes launched in 2015 and 2014 respectively. The faculty at IIM Kashipur
represents one of the best mixes of academic and industrial experiences.
The 200-acre campus spreads loudness and cheers in the
serene town of Kashipur, nested in the lap of the Himalayas. The vibrant youth
converging from across the country has lent life to and energized the beautiful
campus. The institute brags of being situated in one of the densest
industrialised districts in the nation with more than 180 ventures that have
set up their plants in and around the region. This places the institution at a
vantage moment when it comes to ‘Learning by Doing’ through regular industry interaction
and live projects.
Start Your Application
-
I have read the details and eligibility criteria for admission to the program, that I am applying for.
-
I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1 Month
Rs. 1,70,000 + 18% GST
3 Month
Rs. 56667 + 18% GST
6 Months
Rs. 33,434 Monthly
9 Months
Rs. 24,295 Monthly
12 Months
Rs. 18,222 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
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