Course description

Who Should attend & Course Pedagogy

  • Undergraduate students seeking an industry advantage.
  • Fresh graduates preparing for analytics and AI-driven careers.
  • Early career professionals looking to future-proof their careers.
  • Learners interested in Business Analytics, Artificial Intelligence, and Digital Transformation.

Course Pedagogy

  1. Live virtual faculty-led sessions.
  2. Case studies and interactive discussions.
  3. Peer learning and experience sharing.
  4. Classroom lectures, presentations, quizzes, assessments.
  5. Projects and discussions.

Assignments, Videos & Case Studies

Curated Course Syllabus

Module 1: Business Analytics Foundations

  • Role of Analytics in Business Decision Making
  • Introduction to Data-Driven Organizations
  • Types of Analytics: Descriptive, Diagnostic, Predictive, Prescriptive
  • Analytics Applications Across Industries
  • Understanding Business Metrics and KPIs
  • Learning Outcome - Understand how organizations use data and analytics to drive business growth.

Module 2: Data Analytics Using Excel

  • Data Collection and Preparation
  • Data Cleaning Techniques
  • Data Manipulation Functions
  • Lookup and Logical Functions
  • Pivot Tables and Pivot Charts
  • Dashboard Creation in Excel
  • Business Reporting and Visualization
  • Sales Analysis Dashboard
  • Customer Performance Analysis
  • Tool - Microsoft Excel

Module 3: Data Visualization & Business Intelligence

  • Principles of Data Visualization
  • Storytelling with Data
  • Dashboard Design Best Practices
  • Interactive Reporting
  • KPI Monitoring Frameworks
  • Hands-on Lab - Building Interactive Business Dashboards
  • Tool - Power BI

Module 4: Introduction to Generative AI

  • Evolution of Artificial Intelligence
  • Understanding Generative AI
  • Large Language Models (LLMs)
  • AI Applications Across Business Functions
  • Responsible AI & Ethics
  • AI Opportunities and Limitations
  • Hands-on Tools - ChatGPT | Gemini | Claude
  • Activity - AI-assisted Research and Content Creation

Module 5: Prompt Engineering & AI Productivity

  • Fundamentals of Prompt Engineering
  • Designing Effective Prompts
  • AI for Research and Learning
  • AI for Business Communication
  • AI for Presentation Development
  • AI for Productivity Enhancement
  • Resume Creation using AI
  • AI-powered Business Presentations
  • Report Writing with AI
  • Tool - ChatGPT | Gamma AI | Canva AI

Module 6: AI-Powered Data Analytics

  • Using AI for Data Interpretation
  • AI-assisted Data Cleaning
  • Data Visualization using AI
  • AI for Trend Identification
  • AI for Forecasting and Business Insights
  • Conversational Analytics
  • Data Analysis using ChatGPT
  • AI-assisted Dashboard Insights

Module 7: Industry Applications of Analytics & GenAI

  • Marketing Analytics
  • Customer Analytics
  • HR Analytics
  • Financial Analytics
  • Supply Chain Analytics
  • Generative AI Use Cases Across Industries
  • Case Studies - E-commerce Analytics
  • Case Studies - AI in Business Decision Making

Module 8: Capstone Project

  • Customer Analytics Dashboard
  • Sales Performance Analysis
  • AI-Powered Business Insights Report
  • Marketing Analytics Project

Program Fees

For Indian Residents

Rs.80,000 + GST*

Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 35,000 + GST*
2nd Instalment
10 January 2027
Rs. 45,000 + GST*
3rd Instalment
10 January 2027
Rs. + GST*

For International Students

USD 1600

Kindly Note : Campus visit will be over and above of program fee.
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.

Course Certificate

Earn The Certificate After The Successful Completion Of The Course

Business Analytics and Big Data
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Tools to be Used

Program faculty members

Learn from the best

Prof
Prof. Divya Dwivedi
Assistant Professor

Dr. Divya Dwived...

Prof
Prof. Manimay Dev
Assistant Professor

Manimay Dev is an Assis...

About the institute

IIM Ranchi

    Key Achievements of IIM Ranchi

    ·       Institute of National Importance: IIM Ranchi is recognized as an Institute of National Importance by the Government of India.

    ·       Global Accreditations & Rankings: Achieved AMBA accreditation, a highly respected international benchmark for MBA programs. Recognised among the Top 2% of Business Schools Worldwide.

    ·       Awarded 4 Palmes of Excellence in the Eduniversal Best Business Schools Ranking 2025, placing it among globally influential business schools. Ranked 18th in the NIRF 2025 management category.

    ·       Sustainable & Responsible Management: IIM Ranchi was the first IIM to become a signatory of UN Global Compact – Principles for Responsible Management Education (PRME).

Indian Institute of Management Ranchi is a leading management institution committed to promoting excellence in education, research, and societal impact. Guided by a future- ready vision under “IIM Ranchi@2030,” the institute emphasizes academic rigor, global collaboration, and responsible leadership. With strong programmes, distinguished faculty, and an inclusive learning environment, IIM Ranchi continues to advance knowledge and contribute meaningfully to organizations and society.


Executive Education & Consultancy (EEC), IIM Ranchi

The Executive Education & Consultancy (EEC) division of IIM Ranchi offers industry-relevant executive programmes designed to enhance managerial capabilities and strengthen leadership competencies for working professionals. Delivered by IIM Ranchi faculty and subject-matter experts, these programmes blend academic excellence with practical insights, enabling participants to upskill and stay competitive in a dynamic business environment. 

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  • I have read the details and eligibility criteria for admission to the program, that I am applying for.

  • I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.

  • I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.

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No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
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Partner
Tenure
EMI
1
Rs. 80,000 + 18% GST
2
Rs. 80,000 + 18% GST
9
Rs. Monthly
12
Rs. 10212 Monthly
Please Note
  • Processing Charges may be applicable as per bank rules.

  • No loan facility is available for foreign students.


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