Course description
About the Course
The programme aims to develop industry-ready skills in Data Analytics and Generative AI, enabling learners to make data-driven decisions, automate business processes, and leverage AI tools for enhanced productivity and innovation. Participants will learn how organizations leverage data to make informed business decisions, create impactful dashboards, automate workflows using AI, and communicate insights that drive business growth. With a strong emphasis on experiential learning, the programme equips learners with the confidence and practical expertise needed to excel in today's rapidly evolving digital economy.
Learning Outcomes: By the End of This Programme, You Will Be Able To
- Understand how organizations leverage data to drive strategic decisions.
- Analyse and interpret business data using industry-standard tools.
- Design interactive dashboards and compelling visual reports.
- Apply analytical thinking to solve real-world business challenges.
- Use Generative AI tools to improve productivity and streamline workflows.
- Create effective prompts for research, communication, and content generation.
- Build business presentations and reports powered by AI.
- Communicate insights confidently through data storytelling.
- Develop a professional portfolio with practical projects.
- Demonstrate job-ready skills valued by employers across industries.
Key Highlights
CERTIFICATION FROM IIM JAMMU
INDIA’S TOP FACULTY PANEL
IIM JAMMU EXECUTIVE ALUMNI STATUS
CAMPUS IMMERSION
HANDS ON EXPOSURE TO TOOLS
WEEKEND ONLINE LIVE CLASS
Course description
Who Should attend & Course Pedagogy
- Undergraduate students seeking an industry advantage.
- Fresh graduates preparing for analytics and AI-driven careers.
- Early career professionals looking to future-proof their careers.
- Learners interested in Business Analytics, Artificial Intelligence, and Digital Transformation.
Course Pedagogy
- Live virtual faculty-led sessions.
- Case studies and interactive discussions.
- Peer learning and experience sharing.
- Classroom lectures, presentations, quizzes, assessments.
- Projects and discussions.
Assignments, Videos & Case Studies
Curated Course Syllabus
Module 1: Business Analytics Foundations
- Introduction to Data-Driven Organizations
- Role of Analytics in Business Decision Making
- Types of Analytics: Descriptive, Diagnostic, Predictive, Prescriptive
- Analytics Applications Across Industries
- Understanding Business Metrics and KPIs
- Learning Outcome - Understand how organizations use data and analytics to drive business growth.
Module 2: Data Analytics Using Excel
- Data Collection and Preparation
- Data Cleaning Techniques
- Data Manipulation Functions
- Lookup and Logical Functions
- Pivot Tables and Pivot Charts
- Dashboard Creation in Excel
- Business Reporting and Visualization
- Sales Analysis Dashboard
- Customer Performance Analysis
- Tool - Microsoft Excel
Module 3: Data Visualization & Business Intelligence
- Principles of Data Visualization
- Storytelling with Data
- Dashboard Design Best Practices
- Interactive Reporting
- KPI Monitoring Frameworks
- Hands-on Lab - Building Interactive Business Dashboards
- Tool - Power BI
Module 4: Introduction to Generative AI
- Evolution of Artificial Intelligence
- Understanding Generative AI
- Large Language Models (LLMs)
- AI Applications Across Business Functions
- Responsible AI & Ethics
- AI Opportunities and Limitations
- Hands-on Tools - ChatGPT | Gemini | Claude
- Activity - AI-assisted Research and Content Creation
Module 5: Prompt Engineering & AI Productivity
- Fundamentals of Prompt Engineering
- Designing Effective Prompts
- AI for Research and Learning
- AI for Business Communication
- AI for Presentation Development
- AI for Productivity Enhancement
- Resume Creation using AI
- AI-powered Business Presentations
- Report Writing with AI
- Tool - ChatGPT | Gamma AI | Canva AI
Module 6: AI-Powered Data Analytics
- Using AI for Data Interpretation
- AI-assisted Data Cleaning
- Data Visualization using AI
- AI for Trend Identification
- AI for Forecasting and Business Insights
- Conversational Analytics
- Data Analysis using ChatGPT
- AI-assisted Dashboard Insights
Module 7: Industry Applications of Analytics & GenAI
- Marketing Analytics
- Customer Analytics
- HR Analytics
- Financial Analytics
- Supply Chain Analytics
- Generative AI Use Cases Across Industries
- Case Studies - E-commerce Analytics
- Case Studies - AI in Business Decision Making
Module 8: Capstone Project
- Customer Analytics Dashboard
- Sales Performance Analysis
- AI-Powered Business Insights Report
- Marketing Analytics Project
Program Fees
For Indian Residents
80,000 Rs. 70,000 + GST* (Limited Time Offer)
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 35,000 + GST*
2nd Instalment
20 November 2026
Rs. 35000 + GST*
3rd Instalment
20 November 2026
Rs. 0 + GST*
For International Students
USD 1600
Kindly Note : Campus visit will be over and above of program fee.
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* EMI dates may vary on a case to case basis. For more information, please refer the welcome email sent to you after the registration.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn The Certificate After The Successful Completion Of The Course
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About the institute
IIM Jammu
The Indian Institute of Management (IIM) brand has now become synonymous with innovation, talent, zeal for success and contribution in management. Building on this legacy, IIM Jammu was established in the beautiful state of Jammu and Kashmir, by the Government of India in 2016. From the very beginning, IIM Jammu has set high standards for outstanding value-based quality education, high-quality research, executive education, consultancy and strong corporate as well as international linkages. The Institute also encourages, and subtly emphasizes contemporary research - concentrating on regional, national and global issues alike. IIM Jammu now operates from the proposed 200-acre state-of-the art campus at Jagti, 14 Km from Jammu City, about 16 km from Jammu Railway Station and 18 km from Jammu Airport.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
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I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1
Rs. 70000 + 18% GST
2
Rs. 70000 + 18% GST
9
Rs. Monthly
12
Rs. 10212 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
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