Course description
About the Course
The program is designed to develop well-rounded managerial capabilities by providing a strong foundation across key areas of management, including strategy, finance, marketing, operations, analytics, and leadership. It also enables participants to build focused expertise through electives in Operations Management, Business Analytics and AI, and Digital Marketing and Applied AI, equipping them to make informed decisions, lead business transformation, and create sustainable business value.
Program Learning Objectives:
- Develop the ability to understand and integrate diverse business functions and apply this knowledge to address complex managerial and organizational challenges.
- Develop the ability to analyze business situations, evaluate alternatives, and make effective decisions while leading people and managing organizational performance.
- Provide specialized capabilities through electives in Operations Management, Business Analytics and AI, and Digital Marketing and Applied AI.
- Enable participants to apply analytics, AI, and digital technologies to improve operational efficiency, support data-driven decisions, and drive marketing and business growth.
Key Highlights
CERTIFICATION FROM IIM VISAKHAPATNAM
IIM VISAKHAPATNAM EXECUTIVE ALUMNI STATUS
WEEKEND ONLINE & INTERACTIVE CLASSES
FULLY INTEGRATED MANAGEMENT PROGRAM
SPECIAL FOCUS ON EMERGING THEMES
COURSE DESIGNED FOR EXECUTIVES
EXPERT FACULTY PANEL
IIM VISAKHAPATNAM CAMPUS VISIT
Course description
Who Should attend & Course Pedagogy
- Executives and Functional Managers looking to enhance their leadership capabilities and accelerate career growth.
- Business Heads and Senior Leaders seeking structured knowledge of general management and strategic decision-making.
- Entrepreneurs, Business Owners, and Professionals aiming to develop practical expertise across diverse management functions and drive business growth.
ELIGIBILITY
- For Indian Participants – Diploma (10+2+3) / Bachelor's degree Graduates from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- A minimum of 01 years of post-qualification experience.
- Proficiency in both spoken and written English is mandatory.
ASSESSMENT CRITERIA
Assessment Components: Registered Participant evaluation shall be based on the following components:
1. Assignments - 2. Quizzes - 3. Group Project(s)
Certification Criteria:
- Certificate of Completion: Awarded to Registered Participants who secure a minimum of 70% overall class attendance (with webcam/camera switched on) AND a minimum of 50% in the overall evaluation.
- Certificate of Participation: Awarded to Registered Participants who do not meet one or both of the criteria for the Certificate of Completion but have attended the program.
COURSE PEDAGOGY
The programme is a blended programme comprising both online and on-campus modules. Delivered through a judicious mix of live lectures, case studies, classroom discussions & exercises, presentations, assignments & group projects under the guidance of an IIM Visakhapatnam faculty mentor.
Assignments, Videos & Case Studies
Curated Course Syllabus
Module 1: Managerial Economics, Global Economy and Geopolitical Environment
- Demand, Pricing and Consumer Behavior
- Costs, Market Structures and Competitive Strategy
- Monetary and Fiscal Policy
- Growth, Inflation, and Employment
- Structural Trends and Policy Reforms
- Sectoral Opportunities and Challenges
- Labor-market environment, regulation/business policy
- Intellectual property considerations
- Market failure and externality
- Sustainability as economics: costs, risk, and the green transition
- ESG as the market's response
- Ethics and responsible management
Module 2: Data Analytics for Business Decisions
- Data-Driven Managerial Thinking
- Business Statistics for Managers
- Forecasting Techniques for Managers
- Business Planning and Decision-Making
- Analytics for Managerial Decision-Making
- AI for Managerial Decision-Making
Module 3: Strategic Business Communication for Leaders
- Effective Communication for Managers
- Business Writing and Professional Communication
- Difficult Conversations in the Workplace
- AI for Workplace Communication
Module 4: Accounting, Finance, and Value Creation
- Financial Accounting for Managers
- Financial Statements and Analysis
- Management Accounting
- Working Capital, Liquidity Management, and Cash Flows
- Corporate Finance and Financing Decisions
- Investment and Value Creation
- AI in Finance and Financial Decision-Making
Module 5: Customer-Centric Marketing, Sales, and Growth
- Marketing Fundamentals
- Understanding Customers: Consumer Behavior & Insights
- Market Research
- Marketing Mix: Designing the Right Market Offering
- Creating Customer Value and Competitive Advantage
- Business Growth and Go-to-Market
- Pricing Strategy: Balancing Customer Value and Profitability
- Sales and Distribution Management
- AI in Marketing
Module 6: Operations Management
- Operations as a Source of Competitive Advantage
- Process Analysis and Process Design
- Line Balancing and Facility Layout
- Queuing and Waiting Line Management
- Inventory Cost Trade-offs and Safety Stock
- Inventory Review Policies and the Newsvendor Model
- Demand Forecasting Methods and Forecast Error
- Demand Planning and S&OP
Module 7: Strategic Management
- Strategy Fundamentals
- Strategic Analysis and Competitive Advantage
- Strategic Positioning and Growth
- Strategic Risk, Scenario Planning
- Corporate Strategy: Scope, Synergies and Diversification, Global Strategy
- Strategy Implementation: Execution and Performance
- Business in the Age of AI
Module 8: Leading People, Culture, and Organizational Change
- Managing Individuals and Teams
- Team Building and Collaboration
- Talent Management and Development
- Performance Management and Rewards
- Leadership and Influence
- Organizational Culture and Change
- Driving Change in the AI Era
Module 9: Technology & AI-led Business Transformation
- Digital Business Strategy
- Technology Strategy and Competitive Advantage
- Emerging Technologies & Business Applications
- AI-led Digital Transformation
- AI Governance & Responsible Adoption
Module 10: Innovation, Entrepreneurship, and New Business Growth
- Innovation Management
- Managing Innovation and Organizational Change
- Design Thinking and Customer-Centric Innovation
- Business Model Innovation and Value Creation
- Entrepreneurship and New Venture Creation
- AI, Entrepreneurship and New Business Opportunities
Module 11: Capstone Project
- Capstone Group Project
Specialization A: Operations, Supply Chain, and Project Excellence
- Process Focus in High-Volume Operations
- Managing Job Shop Operations, Production Planning Strategies
- Omnichannel Fulfillment and Last-Mile Operations
- Operations Strategy and Cost Competitiveness
- Quality Costs and Process Control
- Quality Improvement Tools (Six Sigma: DMAIC)
- Centralized vs. Decentralized Supply Chains
- Contract Design for Risk Sharing, Distribution Network Choices
- Facility Location and Capacity Allocation
- Procurement and Make-vs-Buy Decisions
- Global Sourcing in Practice
- Supply Chain Reconfiguration under Tariffs, Predictive Analytics in Supply Chains
- AI Applications in Supply Chain Operations
Specialization B: Business Analytics & AI
- Business Analytics & Data-Driven Decision Making
- Advanced Excel for Business Analytics
- Power BI & Business Dashboards
- SQL for Business Analytics
- Generative AI for Business Analytics
- Applied Business Analytics Project
Specialization C: Digital Marketing and Applied AI
- Fundamentals of Digital Marketing and the Customer Journey
- Search Engine Optimization (SEO) and AI
- Search Engine Marketing (SEM)
- Social Media Marketing & Email Marketing
- AI in Digital Marketing & Web Analytics
- Hands-on and Project Discussion
Program Fees
For Indian Residents
Rs.1,75,000 + GST*
Tenure
Deadline
Amount (INR)
1st instalment
Immediate Payment
Rs. 50,000 + GST*
2nd Instalment
10 May 2027
Rs. 50,000 + GST*
3rd Instalment
10 July 2027
Rs. 75,000 + GST*
For International Students
USD 2,800
*Executive Alumni Status (Optional) Rs. 10,000 + GST* (Directly payable to the Institute)
*Application fees of Rs. 2000/- to be paid at the time of registration.
*Application fees of Rs. 2000/- to be paid at the time of registration.
* Loan option available in 6, 9 & 12 EMIs from loan partners.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
* 1% + GST* processing fees will be charged by loan partner in 6/9/12 months EMI.
Course Certificate
Earn Certification After The Successful Completion Of The Course
Click to enlarge
Tools to be Used
Program faculty members
Learn from the best
Prof. Pankaj Vishwakarma
Programme Director
Prof. Pankaj Vishwakarma at IIM Visakhapatnam researches consumer behavior, technology adoption, and value-based marketing. His work impacts both a...
Prof. Tamali Chakraborty
Programme Co-Director
Prof. Tamali Chakraborty holds a PhD degree from IIT Bombay. Prior to joining IIM Visakhapatnam, she worked as Assistant Professor at IIM Bodh Gaya...
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About the institute
IIM VISAKHAPATNAM
- Having rich knowledge resources; and modern infrastructure, even in its temporary campus, conducive to learning outcomes of high impact.
- Having a vibrant student cohort with national character (representing 22 states) that excels in academics, co- and extra-curricular activities and regularly wins competitions pan-India.
- Recording top placements among 10 IIMs.
- Conducting a customized MBA Program on weekends for experienced professionals.
IIM Visakhapatnam: Leadership in Management Development and Entrepreneurship
Indian Institute of Management Visakhapatnam (IIM Visakhapatnam) belongs to the prestigious IIM family of business schools. It is a new-generation IIM, established by the Government of India in September 2015. The Indian Institutes of Management Act, 2017 declares IIMs as Institutions of National Importance, empowered to attain standards of global excellence in management, management research, and allied areas of knowledge. Continuing its journey of steady progress and growth since its inception, IIM Visakhapatnam has already carved out a niche for itself among the IIMs, crossing several milestones and maintaining a distinct lead in:
• Having rich knowledge resources and modern infrastructure, even at its temporary campus, conducive to high-impact learning outcomes.
• Having a vibrant student cohort with a national character (representing 22 states) that excels in academics, co-curricular and extracurricular activities, and regularly wins competitions across India.
• Recording top placements among the 10 newer IIMs.
• Enjoying excellent linkages with apex industry bodies like CII.
• Having a faculty comprising PhD holders from top-notch institutions in India and abroad, including IIMs, IITs, and reputed foreign universities.
• Hosting the largest cohort of women entrepreneurs after IIM Bangalore (Mentor Institute) under a special initiative called the Women Startup Program.
Start Your Application
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I have read the details and eligibility criteria for admission to the program, that I am applying for.
-
I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
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I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Career Assistance
Corporate Prices / Plans
No. of Nomination
Discount
2 to 5
5%
6 to 10
7.5%
11 to 20
10%
21 and above
Contact the team
EMI Options / Plans
Partner
Tenure
EMI
1
Rs. 1,75,000 + 18% GST
2
Rs. 1,75,000 + 18% GST
9
Rs. Monthly
12
Rs. 10212 Monthly
Please Note
-
Processing Charges may be applicable as per bank rules.
-
No loan facility is available for foreign students.
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