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Executive Certification Programme in Data Analytics Admission Open
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IIM KASHIPUR
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eDP in Applied Financial Risk Management Admission Closed
PG Certificate Programme in AI and Machine Learning Admission Closed
eDP in Advanced Supply Chain Management and Analytics Admission Open
Executive Development Programme in Digital Marketing and Analytics Admission Open
Executive Development Programme in Managing Products and Branding Admission Closed
Executive Development Programme in Operations Management with Six Sigma Admission Closed
eDP in Financial Data Analytics Admission Open
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Executive Development Programme in Strategic Management Admission Open
IIM RAIPUR
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Executive Certificate Program in Digital Marketing and Social Media Strategy Admission Closed
eDP in Data Science and Machine Learning using R and Python Admission Closed
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Executive Development Program in Operations Management with Six Sigma Admission Closed
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Post Graduate Executive Certification in General Management Coming Soon
IIM VISAKHAPATNAM
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PG Certificate Program in Digital Leadership in Smart Manufacturing Admission Closed
Executive Development Program in Digital and Social Media Marketing Admission Closed
Executive Development Program in Marketing Analytics Admission Closed
Executive Post Graduate Certificate Program in General Management Admission Closed
Executive Development Program in Digital Supply Chain and Logistics Management Admission Closed
Executive Development Program in Strategic Human Resource Management Admission Closed
IIM SHILLONG
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Post Graduate Certification in Advanced General Management Admission Open
SP Jain School of Global Management
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Professional Certification in Advanced Project Management and Strategic Leadership Admission Open
XLRI|Delhi-NCR
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Post Graduate Program in Advanced General Management Admission Open
The Scholar
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PG Certification in Data Analytics Admission Open
PG Certification in Data Science Admission Open
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HR

Executive Certification Programme in Advanced HR Analytics Admission Open

IT&Analytics

Executive Certification Programme in Data Analytics Admission Open

Marketing

Executive Certification Programme in Marketing Analytics Admission Closed

Operations

Executive Certificate Program in Project Management Admission Closed Executive Certificate Program in Advanced Supply Chain Management Admission Open

Finance

eDP in Applied Financial Risk Management Admission Closed eDP in Financial Data Analytics Admission Open

HR

Executive Development Program in Strategic HRM Admission Open

IT&Analytics

PG Certificate Programme in AI and Machine Learning Admission Closed

Management

Executive Development Programme in Strategic Management Admission Open

Marketing

Executive Development Programme in Digital Marketing and Analytics Admission Open Executive Development Programme in Managing Products and Branding Admission Closed

Operations

eDP in Advanced Supply Chain Management and Analytics Admission Open Executive Development Programme in Operations Management with Six Sigma Admission Closed

Finance

Executive Certificate Program in Business Finance Admission Closed

IT&Analytics

eDP in Data Science and Machine Learning using R and Python Admission Closed

Management

Executive Post Graduate Programme in Management Admission Closed Executive Development Programme in Leadership and Change Management Admission Closed Post Graduate Executive Certification in General Management Coming Soon

Marketing

Executive Certificate Program in Digital Marketing and Social Media Strategy Admission Closed

Operations

Executive Development Program in Operations Management with Six Sigma Admission Closed

HR

Executive Development Program in Strategic Human Resource Management Admission Closed

Management

Executive Post Graduate Certificate Program in General Management Admission Closed

Marketing

Executive Development Program in Digital and Social Media Marketing Admission Closed Executive Development Program in Marketing Analytics Admission Closed

Operations

PG Certificate Program in Digital Leadership in Smart Manufacturing Admission Closed Executive Development Program in Digital Supply Chain and Logistics Management Admission Closed

Management

Post Graduate Certification in Advanced General Management Admission Open

Operations

Professional Certification in Advanced Project Management and Strategic Leadership Admission Open

Management

Post Graduate Program in Advanced General Management Admission Open

IT&Analytics

PG Certification in Data Analytics Admission Open PG Certification in Data Science Admission Open
Blog-Nulearn
digital marketing and analytics

'Why' do Marketers begin with a question!?

That hunger pang inducing advertisement of your favorite food joint, to this blog page you landed upon, everything is a result of Digital Marketing.

I assume that you, being a digital marketing enthusiast, already know how that works.

Presence on the internet is not an establishment, it is being found on the internet that really counts. Or else, your webpage could be nothing more than a personal journal!

Businesses need to develop and follow a proper marketing strategy that reaps out maximum benefit from all the free and low-cost resources provided by this world wide web revolution.

In such a scenario, well-calculated use of data and information resources becomes a deciding factor of a brand's success.

Market players who are at the top of their game invest in smart platforms that help them capture and act upon important insights regarding their target audience and its behavior while interacting with the product or the brand.

These inputs help companies with a lot many things, a few of which are listed below:

  • Product Development

  • Product Improvement

  • Targeted Marketing

  • Sales and Distribution Channels Management

  • Demand Forecasting and Production Planning

  • Discovering Consumption Trends, etc.

Tech and automation make it so easy for businesses, right? Solutions seem to come easy for the ones who lead the market, but if you look closer, you’d know that the leaders are after questions and identifying problems, and that is where the winning game lies.

As a Digital Marketer or a Marketing Analyst, your responsibility is to identify what questions you can ask a heap of dumb data.

When conversions don’t meet the target, you need to ask questions to point out where the problem lies. When a leader doesn’t convert and leaves halfway through the sales funnel, you need to pinpoint why it was lost at a particular stage.

You understand 'what' platforms your customer hangs out on, 'why' are they there, 'what' do they do there, and 'how you can reach out and strike a conversation.

Everything is about the approach and asking the right questions, and that is why we managerial folks say that 'critical thinking' is a must-have skill. To be able to do that, one needs to have an understanding of the Marketing Domain, and a kindling fire of never-ending curiosity.

Everything is about the approach and asking the right questions, and that is why we managerial folks say that ‘critical thinking' is a must-have skill. To be able to do that, one needs to have an understanding of the Marketing Domain, and a kindling fire of never-ending curiosity.

Look at this Executive Certification Curriculum offered by IIM Kashipur, you will realize that Analytical skills are as important as your mandatory knowledge of Marketing and Strategy building. Besides that, you also need to be aware of all the latest tools and platforms in the market along with their best usage in order to improve processes across digital domains and networks of the organization.

Hope this article helped! As said before, decide where you want to take your brand and pick up skill-sets via available online resources to achieve your goals.

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