'Why' do Marketers begin with a question!?
That hunger pang inducing advertisement of your favorite food joint, to this blog page you landed upon, everything is a result of Digital Marketing.
I assume that you, being a digital marketing enthusiast, already know how that works.
Presence on the internet is not an establishment, it is being found on the internet that really counts. Or else, your webpage could be nothing more than a personal journal!
Businesses need to develop and follow a proper marketing strategy that reaps out maximum benefit from all the free and low-cost resources provided by this world wide web revolution.
In such a scenario, well-calculated use of data and information resources becomes a deciding factor of a brand's success.
Market players who are at the top of their game invest in smart platforms that help them capture and act upon important insights regarding their target audience and its behavior while interacting with the product or the brand.
These inputs help companies with a lot many things, a few of which are listed below:
Product Development
Product Improvement
Targeted Marketing
Sales and Distribution Channels Management
Demand Forecasting and Production Planning
Discovering Consumption Trends, etc.
Tech and automation make it so easy for businesses, right? Solutions seem to come easy for the ones who lead the market, but if you look closer, you’d know that the leaders are after questions and identifying problems, and that is where the winning game lies.
As a Digital Marketer or a Marketing Analyst, your responsibility is to identify what questions you can ask a heap of dumb data.
When conversions don’t meet the target, you need to ask questions to point out where the problem lies. When a leader doesn’t convert and leaves halfway through the sales funnel, you need to pinpoint why it was lost at a particular stage.
You understand 'what' platforms your customer hangs out on, 'why' are they there, 'what' do they do there, and 'how you can reach out and strike a conversation.
Everything is about the approach and asking the right questions, and that is why we managerial folks say that 'critical thinking' is a must-have skill. To be able to do that, one needs to have an understanding of the Marketing Domain, and a kindling fire of never-ending curiosity.
Everything is about the approach and asking the right questions, and that is why we managerial folks say that ‘critical thinking' is a must-have skill. To be able to do that, one needs to have an understanding of the Marketing Domain, and a kindling fire of never-ending curiosity.
Look at this Executive Certification Curriculum offered by IIM Kashipur, you will realize that Analytical skills are as important as your mandatory knowledge of Marketing and Strategy building. Besides that, you also need to be aware of all the latest tools and platforms in the market along with their best usage in order to improve processes across digital domains and networks of the organization.
Hope this article helped! As said before, decide where you want to take your brand and pick up skill-sets via available online resources to achieve your goals.
