The programme is designed for the working executives to help them connect with recent developments and advancements in the field. To enable them to make brand-oriented decision at their organization with ease.
Executive Development Programme in Managing Product, Brands and Branding at Indian Institute of Management Kashipur is a certification course for 5 months. The programme is designed for the working executives to help them connect with recent developments and advancements in the field, and to enable them to make brand-oriented decision at their organization with ease. The learning and insights from the course will provide them direction to make brand strategies, evaluate and develop their existing brand architecture and plan and develop a more recent and advanced architecture. The course will bring out the nuances of brand management and help participants across industries and level of management in organizations, to manage their brand in a more strategic way. Participants across domains such as B2B and B2C will find the course useful.
The course will benefit entrepreneurs who have either family business or are managing start-ups. The course module will help them develop ideas of scaling their business up. The course module will make them experts in the area of branding.
The journey of commodity to product and then to brand is not only interesting but is also worth exploring. There is a growing demand to understand product, brand relationship especially considering the present digital revolution.
The form of delivery will be in the Campus as well as Online and would include 2 days of workshop. Towards the end of the conducted by IIM Kashipur. All the sessions would be conducted and delivered by the course faculty LIVE.
There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, Main business plan, case study or other objective/subjective assessment. The evaluations are designed to ensure continuous student engagement with the course and encourage practical learning. Students who successfully clear the same along with the requisite attendance criteria (minimum 75%) will be awarded a Certificate from IIM Kashipur as appropriate.
The participants will develop in-depth insight about:
Dr. Deb started her career as Assistant Manager in a Consulting company during 2007. As Assistant Manager she worked on numerous projects with clie...
The Indian Institute of Management Kashipur is set up with the mission to drive academic excellence using innovative teaching methods, promoting research and practice of sustainable leadership. The institute commenced operations in July 2011 with a vision to become, over the next 10 years, one of the top business schools in India developing leaders who can perform globally. The fraternity diligently follows the core values of mutual respect, lifelong learning, the pursuit of excellence, transparency, and integrity.
The flagship programmes of the institute are Master of Business Administration (MBA) and Master of Business Administration (Analytics) which are full time, two-year residential programmes. The rigorous educational curriculum tries to ingrain an enthusiasm for learning and the capacity to apply that information to real-life scenarios. The programme lays accentuation on all-round personality.
The institute also offers a two-year weekend Executive Master in Business Administration (MBA-WX) for working executives. Doctoral Programme – PhD and Executive Fellow Programme (EFPM) are the two doctoral programmes launched in 2015 and 2014 respectively. The faculty at IIM Kashipur represents one of the best mixes of academic and industrial experiences.
The 200-acre campus spreads loudness and cheers in the serene town of Kashipur, nested in the lap of Himalayas. The vibrant youth converging from across the country has lent life to and energized the beautiful campus. The institute brags of being situated in one of the densest industrialized districts in the nation with more than 180 ventures that have set up their plants in and around the region. This places the institution at a vantage moment when it comes to ‘Learning by Doing’ through regular industry interaction and live projects.
I have read the details and eligibility criteria for admission to the program, that I am applying for.
I understand that my application shall be considered complete only when the Application fee along with required documents are received by IIM Rohtak and all mandatory fields in the application form are completed.
I understand that merely submitting the application form and fee, does not entitle me for the admission to the Diploma programme The admission is purely on the basis of my profile scoring, qualification and further evaluation by the Institute.
Processing Charges may be applicable as per bank rules.
10% down payment of the course fees shall be paid to Nulearn.
No loan facility is available for foreign students.
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