Online Courses  76696 29222
iim Online Courses  connect@nulearn.in

Home
Courses
IIM ROHTAK

Executive Certification Programme in Data Analytics Admission Open
Executive Certification Programme in Advanced HR Analytics Admission Open
Executive Certification Programme in Marketing Analytics Admission Closed
Executive Certificate Program in Project Management Admission Closed
Executive Certificate Program in Advanced Supply Chain Management Admission Open
IIM KASHIPUR

eDP in Applied Financial Risk Management Admission Closed
PG Certificate Programme in AI and Machine Learning Admission Closed
eDP in Advanced Supply Chain Management and Analytics Admission Open
Executive Development Programme in Digital Marketing and Analytics Admission Open
Executive Development Programme in Managing Products and Branding Admission Closed
Executive Development Programme in Operations Management with Six Sigma Admission Closed
eDP in Financial Data Analytics Admission Open
Executive Development Program in Strategic HRM Admission Open
Executive Development Programme in Strategic Management Admission Open
IIM RAIPUR

Executive Certificate Program in Digital Marketing and Social Media Strategy Admission Closed
eDP in Data Science and Machine Learning using R and Python Admission Closed
Executive Certificate Program in Business Finance Admission Closed
Executive Development Program in Operations Management with Six Sigma Admission Closed
Executive Post Graduate Programme in Management Admission Closed
Executive Development Programme in Leadership and Change Management Admission Closed
Post Graduate Executive Certification in General Management Coming Soon
IIM VISAKHAPATNAM

PG Certificate Program in Digital Leadership in Smart Manufacturing Admission Closed
Executive Development Program in Digital and Social Media Marketing Admission Closed
Executive Development Program in Marketing Analytics Admission Closed
Executive Post Graduate Certificate Program in General Management Admission Closed
Executive Development Program in Digital Supply Chain and Logistics Management Admission Closed
Executive Development Program in Strategic Human Resource Management Admission Closed
IIM SHILLONG

Post Graduate Certification in Advanced General Management Admission Open
SP Jain School of Global Management

Professional Certification in Advanced Project Management and Strategic Leadership Admission Open
XLRI|Delhi-NCR

Post Graduate Program in Advanced General Management Admission Open
The Scholar

PG Certification in Data Analytics Admission Open
PG Certification in Data Science Admission Open
 About Us
Career
 F.A.Q's
Corporate Learning
Refer & Earn
Success Stories
NuCorp
About Us 
About Us
Career
Refer & Earn
Success Stories
Corporates 
NuCorp
Corporate Nominations
Courses 
Login
Signup
Apply Now
IIM ROHTAK
IIM KASHIPUR
IIM RAIPUR
IIM VISAKHAPATNAM
IIM SHILLONG
SP Jain School of Global Management
XLRI|Delhi-NCR
The Scholar

HR

Executive Certification Programme in Advanced HR Analytics Admission Open

IT&Analytics

Executive Certification Programme in Data Analytics Admission Open

Marketing

Executive Certification Programme in Marketing Analytics Admission Closed

Operations

Executive Certificate Program in Project Management Admission Closed Executive Certificate Program in Advanced Supply Chain Management Admission Open

Finance

eDP in Applied Financial Risk Management Admission Closed eDP in Financial Data Analytics Admission Open

HR

Executive Development Program in Strategic HRM Admission Open

IT&Analytics

PG Certificate Programme in AI and Machine Learning Admission Closed

Management

Executive Development Programme in Strategic Management Admission Open

Marketing

Executive Development Programme in Digital Marketing and Analytics Admission Open Executive Development Programme in Managing Products and Branding Admission Closed

Operations

eDP in Advanced Supply Chain Management and Analytics Admission Open Executive Development Programme in Operations Management with Six Sigma Admission Closed

Finance

Executive Certificate Program in Business Finance Admission Closed

IT&Analytics

eDP in Data Science and Machine Learning using R and Python Admission Closed

Management

Executive Post Graduate Programme in Management Admission Closed Executive Development Programme in Leadership and Change Management Admission Closed Post Graduate Executive Certification in General Management Coming Soon

Marketing

Executive Certificate Program in Digital Marketing and Social Media Strategy Admission Closed

Operations

Executive Development Program in Operations Management with Six Sigma Admission Closed

HR

Executive Development Program in Strategic Human Resource Management Admission Closed

Management

Executive Post Graduate Certificate Program in General Management Admission Closed

Marketing

Executive Development Program in Digital and Social Media Marketing Admission Closed Executive Development Program in Marketing Analytics Admission Closed

Operations

PG Certificate Program in Digital Leadership in Smart Manufacturing Admission Closed Executive Development Program in Digital Supply Chain and Logistics Management Admission Closed

Management

Post Graduate Certification in Advanced General Management Admission Open

Operations

Professional Certification in Advanced Project Management and Strategic Leadership Admission Open

Management

Post Graduate Program in Advanced General Management Admission Open

IT&Analytics

PG Certification in Data Analytics Admission Open PG Certification in Data Science Admission Open
Blog-Nulearn
digital marketers

Is Thought Leadership just another Marketing Strategy ?

It is amazing how our favorite industry experts have an answer to most of our queries. They are always one-step ahead of the rest, they know the cutting edge-tech, they foresee the changes coming towards us, and their following benefits greatly from the content that these leaders share.

But one often fails to see the work that went behind becoming the industry leader. Thought leadership is a complex and long term process with benefits that are worth the time consumed. To become a thought leader, you need to figure out your area of expertise and just dive deep into it. Don’t try to spread yourself thin across all the verticals of your industry. Forget about your business and marketing agendas and focus on learning more in order to perfect your skills. Network with people who are working in the same area as yours, listen to them actively. Expertise isn’t everything, one should have a perspective and be able to draw insights. As a thought leader, you know the past and present of your field so well that you are ahead of the curve and know what to expect in the future. You are a trend-setter, not a follower. This only comes with practice, time, and experience. One can never stop learning.

As important as it is to build your own expertise to be a thought leader, establishing your credibility is as important. What is the point of all the knowledge if it cannot be shared with the world? It will simply fade away from existence.

Share your insights, build a relationship. Let your audience know that you have a lot to offer and they can trust you with all the information they need. If we follow the lingo, 'Share thought leadership content'.

So what does thought leadership content exactly mean?

Imagine coming across a video where your favorite digital marketer talks about how the focus on social media platforms is shifting from content to conversations. He has an incredible amount of experience in the field and you have been following his blogs and YouTube for a very long time. And guess what? When you try to implement the things he talks about, you get results!

There is another executive from the Edtech space. On her LinkedIn, she talks about how Edtech will revolutionize corporate structures by providing easier and affordable means to upskill. She has her own Edtech firm which is one of the leading companies in that space.

In both the examples, as an audience you are bound to follow what these two leaders have to say, you admire them and trust them. They have always helped you with the required knowledge and questions. The content they share is called thought leadership content, because every single information they provide, it contributes to their specialized area. They are the innovators, the ones who are constantly shaping the industry and trying new things. Because of this experimentation, they share what works with their audience and what doesn't.

Imagine having a thought leader present your brand. How impactful can it be? Your brand being represented by a voice which leads the industry. It builds trust amongst the target audience. Not only are they interested in your company, they find value in following you. Using the path of thought leadership gains trust of the target audience like no other marketing method.

As a business, remember that the purpose of thought leadership isn’t to market and promote yourself. A thought leader is bound to have a huge following. The purpose is to show your clients that you know the industry in and out, and you have a lot more to offer.

And as a thought leader, always remember that your value lies in your expertise and experience, so never let these two things become history, and keep on grinding towards your passion!

Company

About Us Career Saturdays With Sumit Media Coverage Blog Testimonials Masterclass Testimonials NuInitiatives Contact F.A.Q.s Privacy Policy Terms & Conditions

New Batches

XLRI Advanced General Management Advanced Project Management and Strategic Leadership Advanced General Management Financial Data Analytics Advanced Supply Chain Management & Analytics

Social

Facebook Twitter Linkedin Instagram Youtube

Contact

For Sales Enquiry: connect@nulearn.in

For Marketing/PR Enquiry:

marketing@nulearn.inCall Us:

7669629222

Head Office Address:

Human Racers Advisory Pvt Ltd, B1/638 A, 3rd Floor, Janakpuri, New Delhi - 110058

Branch Office:

Plot 23, Sector 18 Maruti, Industrial Development Area, Gurugram, Haryana - 122015

Contact us
  • Home
  • Courses
  • Apply Now
  • Get in Touch