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Executive Certification Programme in Advanced HR Analytics Admission Open

IT&Analytics

Executive Certification Programme in Data Analytics Admission Open

Marketing

Executive Certification Programme in Marketing Analytics Admission Closed

Operations

Executive Certificate Program in Project Management Admission Closed Executive Certificate Program in Advanced Supply Chain Management Admission Open

Finance

eDP in Applied Financial Risk Management Admission Closed eDP in Financial Data Analytics Admission Open

HR

Executive Development Program in Strategic HRM Admission Open

IT&Analytics

PG Certificate Programme in AI and Machine Learning Admission Closed

Management

Executive Development Programme in Strategic Management Admission Open

Marketing

Executive Development Programme in Digital Marketing and Analytics Admission Open Executive Development Programme in Managing Products and Branding Admission Closed

Operations

eDP in Advanced Supply Chain Management and Analytics Admission Open Executive Development Programme in Operations Management with Six Sigma Admission Closed

Finance

Executive Certificate Program in Business Finance Admission Closed

IT&Analytics

eDP in Data Science and Machine Learning using R and Python Admission Closed

Management

Executive Post Graduate Programme in Management Admission Closed Executive Development Programme in Leadership and Change Management Admission Closed Post Graduate Executive Certification in General Management Coming Soon

Marketing

Executive Certificate Program in Digital Marketing and Social Media Strategy Admission Closed

Operations

Executive Development Program in Operations Management with Six Sigma Admission Closed

HR

Executive Development Program in Strategic Human Resource Management Admission Closed

Management

Executive Post Graduate Certificate Program in General Management Admission Closed

Marketing

Executive Development Program in Digital and Social Media Marketing Admission Closed Executive Development Program in Marketing Analytics Admission Closed

Operations

PG Certificate Program in Digital Leadership in Smart Manufacturing Admission Closed Executive Development Program in Digital Supply Chain and Logistics Management Admission Closed

Management

Post Graduate Certification in Advanced General Management Admission Open

Operations

Professional Certification in Advanced Project Management and Strategic Leadership Admission Open

Management

Post Graduate Program in Advanced General Management Admission Open

IT&Analytics

PG Certification in Data Analytics Admission Open PG Certification in Data Science Admission Open
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PR Marketing

Importance of PR & Marketing in Today's Business

Most of the population have a vague idea of what public relation means and what is their role and offerings in the business. Public relations have been one of the most effective ways to build marketing strategies. As you could understand that major marketing deals on how to make effective relations with your customers. Hence it is very important to have effective public relations. They help to make a solid reputation in the market.

Public relations take care of how a brand should be portrayed by the population, how do develop goodwill in mind. PR agencies work in collaboration with the marketing and strategy team to achieve brand milestones and profitability for the business.

In this blog, we shall talk about why is it always wise to have a PR team in place.

  1. PR CHANGES THE WAY PEOPLE LOOK AT A BRAND
    When launching a new product or a service, it is really important for the firm to showcase the use and benefits of the product- how the product will help your needs and what are the ways you can make the best of the product.
    The most effective way to fix that is through PR campaigns. PR support and the right campaigns increase awareness for a brand helps to make a good public image for the product.

  2. PR PROMOTES BRAND VALUE
    In the market, there are various competing brands that develop almost the same product. It is the brand value of a product that determines the success or failure of the product. Lack of trust can lead to loss of sales. However, the PR team exerts can work on these aspects to increase the credibility of the brand.

  3. MAINTAIN BRAND REPUTATION:
    Competition is a dirty business. It doesn’t take long to spark controversy. Things are tough when you are at the top. Emergency decisions by the inexperienced or the ones who have not studied market much can lead to a complete fallout. PR teams are important to take care of these situations.

  4. STRENGTHEN COMMUNITY RELATIONS:
    PR team helps you connect better with your target audience. When you make new connections, you increase your customer base automatically. PR team makes sure that your customers feel like part of the same community. Great public relations mean setting up relationships with influencers as well to promote the brand further.

These are the major reasons why PR and Marketing teams are so important in today’s business. They are the ones who help you find source of revenue. Today these roles are very lucrative and have very bright career prospects.

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