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Executive Certification Programme in HR Analytics Admission Open

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Executive Certification Programme in Data Analytics Admission Closed

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Executive Certification Programme in Marketing Analytics Admission Closed

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Executive Certificate Program in Project Management Admission Open Executive Certificate Program in Supply Chain Management Admission Open

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PG Certificate Programme in AI and Machine Learning Admission Closed

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Executive Development Programme in Strategic Management Admission Open

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Executive Development Programme in Digital Marketing and Analytics Admission Closed Executive Development Programme in Managing Products and Branding Admission Closed

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Executive Development Programme in Operations Management with Six Sigma Admission Closed

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Executive Certificate Program in Business Finance Admission Closed

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eDP in Data Science and Machine Learning using R and Python Admission Open

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Executive Post Graduate Programme in Management Admission Closed Executive Development Programme in Leadership and Change Management Admission Open Post Graduate Executive Certification in General Management Admission Closed

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Executive Certificate Program in Digital Marketing and Social Media Strategy Admission Open

Operations

Executive Development Program in Operations Management with Six Sigma Admission Open

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Executive Development Program in Strategic Human Resource Management Admission Closed

Management

Executive Post Graduate Certificate Program in General Management Admission Open

Marketing

Executive Development Program in Digital and Social Media Marketing Admission Closed Executive Development Program in Marketing Analytics Admission Closed

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PG Certificate Program in Digital Leadership in Smart Manufacturing Admission Open Executive Development Program in Digital Supply Chain and Logistics Management Admission Closed

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Post Graduate Certification in Advanced General Management Admission Closed

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Advanced Project Management and Strategic Leadership Admission Closed
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marketing professional

Top 4 Career Prospects of Marketing Professional in 2020

The world is evolving every day. There are new algorithms being developed, use of machine learning and AI with a single goal - To predict customer behavior and total sales.

These constant innovations have also led to higher consumer expectations which work as an extra responsibility for the marketers. Today the consumers want a more personalized experience, high variety, and easy reach to the product. As a result, CMO’s and complete marketing are needed to be at the forefront to enrich the customer experience and innovate rapidly.

These above factors also showcase how important and lucrative these roles can be in the near future. In this blog, we shall talk about what are the future career prospects of marketing professionals and what are the skills required in these roles.

Enjoy the read.

  1. Marketing Analyst:
    This is the role given by my MNCs and big brands and is very much in demand. The role works in collaboration with the R&D team and data scientists to analyze the market need and demand.
    The role offers you to estimate which kind of branding might be better than the other, does the new advertisement guarantees an increase in profits and how is the market evolving.
    Some important skills to poses for roles are Good Analytical Skills, R, Python, and statistical or machine learning-based predictive modeling.

  2. Head of Growing Markets:
    These are the executives with an aim to find growth potentials in the market. These look for new opportunities in the market which can get huge returns. They work in collaboration with senior management, R&D team, and product manager.
    The important skills to poses for these roles are Demand Generation, Data and Analytics, social media, and PR and execution skills.

  3. Digital Marketing:
    With everything shifting to online modes whether it be the services provided or the promotional activity for the same. To coordinate and reach to a wider population, digital marketing is the key. It is currently the most active role which every firm uses whether it has its presence online or just offline.
    A few critical skills to poses for these kinds of roles are Social Media Marketing, Google Analytics, SEO, and Email marketing. Designing also helps to increase your candidature.

  4. President of Brands:
    Similar to CXO, the president of a brand holds the power to head a particular brand. This includes a wide range from the meaning of a particular brand to its physical attributes. President of Brands needs to build the customer connection with the products or services at important touchpoints. The sole responsibility of a brand falls on him.
    Skills to possess for these kinds of roles are Strategic Creativity, Marketing Acumen, Market research, Storyteller, Strong Communication, and Leadership Skills.

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