The world is evolving every day. There are new algorithms being developed, use of machine learning and AI with a single goal - To predict customer behavior and total sales.
These constant innovations have also led to higher consumer expectations which work as an extra responsibility for the marketers. Today the consumers want a more personalized experience, high variety, and easy reach to the product. As a result, CMO’s and complete marketing are needed to be at the forefront to enrich the customer experience and innovate rapidly.
These above factors also showcase how important and lucrative these roles can be in the near future. In this blog, we shall talk about what are the future career prospects of marketing professionals and what are the skills required in these roles.
Enjoy the read.
This is the role given by my MNCs and big brands and is very much in demand. The role works in collaboration with the R&D team and data scientists to analyze the market need and demand.
The role offers you to estimate which kind of branding might be better than the other, does the new advertisement guarantees an increase in profits and how is the market evolving.
Some important skills to poses for roles are Good Analytical Skills, R, Python, and statistical or machine learning-based predictive modeling.
Head of Growing Markets:
These are the executives with an aim to find growth potentials in the market. These look for new opportunities in the market which can get huge returns. They work in collaboration with senior management, R&D team, and product manager.
The important skills to poses for these roles are Demand Generation, Data and Analytics, social media, and PR and execution skills.
With everything shifting to online modes whether it be the services provided or the promotional activity for the same. To coordinate and reach to a wider population, digital marketing is the key. It is currently the most active role which every firm uses whether it has its presence online or just offline.
A few critical skills to poses for these kinds of roles are Social Media Marketing, Google Analytics, SEO, and Email marketing. Designing also helps to increase your candidature.
President of Brands:
Similar to CXO, the president of a brand holds the power to head a particular brand. This includes a wide range from the meaning of a particular brand to its physical attributes. President of Brands needs to build the customer connection with the products or services at important touchpoints. The sole responsibility of a brand falls on him.
Skills to possess for these kinds of roles are Strategic Creativity, Marketing Acumen, Market research, Storyteller, Strong Communication, and Leadership Skills.