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Understanding Digital Marketing Analytics, Tools & Trends

Over the last few years consumer behavior has changed drastically and firms had to quickly adapt to these changes. Consumers today are vocal on online platforms forcing companies to maintain online presence.

Introducing Executive Development Program in Digital Marketing & Social Media

In this rapidly changing economy, professionals across the globe are looking for more effective and profitable digital marketing & social media strategies. From learning search marketing on Facebook

Digital Marketing and Analytics

The use of comprehensive digital marketing analytics is required to successfully evaluate the impact of marketing campaigns. When most marketers hear the word "digital analytics," they think of web-based metrics like traffic, bounce rate, and unique

'Why' do Marketers begin with a question!?

That hunger pang inducing advertisement of your favorite food joint, to this blog page you landed upon, everything is a result of Digital Marketing. I assume that you, being a digital marketing enthusiast, already know how

Social Media, work or play?

Social Media is easy, right? It once was, probably until two years ago. We all move to Social Media Marketing with this common notion that we will create stellar content and hop on the following train. Businesses understand that this isn't true anymore, and

Introducing Executive Certificate Program in Digital Marketing and Social Media Strategy with IIM Raipur

Executive Certificate Program in Digital Marketing and Social Media Strategy is specifically designed to help marketing professionals gain a comprehensive understanding of digital marketing and social media

Introducing EDP in Marketing Analytics from IIM Visakhapatnam

Professionals will also learn to effectively use market intelligence and analytical knowledge in real-world scenarios, where corporations need to manage business

Scope of Career in Digital Marketing post COVID 19

Digital Marketing has witnessed a quantum leap in its technologies and trends post Covid-19 outbreak.

Importance of PR & Marketing in Today's Business

Most of the population have a vague idea of what public relation means and what is their role and offerings in the business. Public relations have been one of

Top 4 Career Prospects of Marketing Professional in 2020

The world is evolving every day. There are new algorithms being developed, use of machine learning and AI with a single goal - To predict the customer

PG in Advanced Sales & Marketing Management - SPJIMR

The world is currently facing major distress with the spreading pandemic and economic fallout at the brink. Corporate professionals are fearful of their jobs

Reason Why Marketing Analytics is Important for Career Growth

Marketing Analytics is the key to survive in the evolutional era of digital marketing. As marketers, having someone in staff that can measure and analyze the regular

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